Senior Marketing Manager, Insights & Customer Experience
USA (Hybrid)
Posted 10 days ago
Job Summary
Owns and evolves a comprehensive Insights and CX program, leading end-to-end research, data synthesis, and actionable recommendations across VOI, competitive intel, and market intel, while guiding strategy, governance, and vendor management.
Job Description
Responsibilities
- Owns development and management of an annual research/insight plan across Voice of Customer, competitive intelligence, and market intelligence — aligned to product development, positioning, pricing, launch, competitive differentiation, and value proposition needs across the enterprise.
- Leads the design and execution of research studies; advises product marketers, product managers, and business leaders on the best methodologies to generate decision-quality insights.
- Sifts through large volumes of data across multiple sources to pinpoint the most critical business insights and translate them into recommended actions.
- Owns the process for evaluating, purchasing, and utilizing third-party market research reports.
- Designs and leads execution of routine sales team surveys in partnership with distribution and business development.
- Publishes insights to the leadership team on a routine cadence, including trends, business implications, and recommended actions; leads the presentation of findings to key stakeholders.
- Represents the Insights CoE in strategic planning cycles, launch planning, and business reviews.
- Works in partnership with the International team to ensure research and Customer Experience initiatives are aligned (vendor management, process, format, tools, etc.).
- Partners with Legal and R&D on patent-related customer research to assess customer-valued features.
- Owns the development, launch, and continuous evolution of a comprehensive Rite-Hite CX program, including CSAT, cNPS, relationship and transactional surveys, and closed-loop follow-up processes.
Requirements
- Bachelor's degree in Marketing, Business, Market Research, or a related field required.
- 7-15+ years of related experience in customer or business insights, market research, customer experience, or a related field, with 5+ years in a formal people management role.
- Demonstrated experience building, scaling, or substantially maturing a CX program (CSAT, NPS/cNPS, journey mapping) in an enterprise environment.
- Demonstrated experience managing external research vendors and portfolio budgets.
- Experience with Qualtrics (or comparable survey platform), marketing analytics tools, and AI-assisted research and synthesis tools.
- B2B environment experience preferred; multi-business-unit or multi-channel environment experience strongly preferred.
Preferred
- Advanced knowledge of research methodologies (qualitative, quantitative, focus groups, AI-assisted research) and the ability to advise business partners on the right approach to achieve outcomes.
- Advanced understanding of customer experience program design, measurement, and continuous improvement — including CSAT, cNPS, journey mapping, and closed-loop processes.
- Executive presence: clearly and succinctly communicates to the leadership team and across the organization; represents the CoE credibly with senior leaders.
- Strong analytical and problem-solving skills; leads formal problem-solving activities (problem definition, data and pareto analysis, root cause, solutioning, and measures) for key marketing and CX metrics.
- Demonstrated ability to translate research and CX data into operational improvements and business decisions.
- Demonstrated people leadership and vendor management expertise.
- Cross-functional influence: builds trust with senior leaders, partners with International colleagues, etc. without direct authority over them.
- Sound business judgment: prioritizes the research and CX portfolio against the highest-leverage business decisions and manages trade-offs across competing stakeholder requests.
- Comfort operating in complex, matrixed, and geographically distributed environments.
- Ability to plan, organize, and prioritize across multiple concurrent programs to meet deadlines.
Benefits
- Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.
- Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
- Time for You: Paid holidays, vacation time, and personal/sick days each year.
- Join us and build a career where you’re supported – at work and beyond.
Rite-Hite, headquartered in Milwaukee, Wisconsin USA is a world-wide leader in the development, manufacture, and sale of loading dock safety systems, industrial door solutions and in-plant products. All of our products are designed for maximum safety, productivity, efficiency and reduced energy costs at your facility.Rite-Hite's complete product line includes hydraulic, mechanical and air-powered dock levelers, vehicle restraints, light communication systems, truck levelers, dock seals and shelters, high speed doors, cooler/freezer doors, traffic/impact doors, machine safety doors, safety barrier systems, industrial HVLS ceiling fans and a complete line of aftermarket parts, accessories, and service.Rite-Hite is focused on providing solutions for you. From developing the Dok-Lok in 1980 to prevent premature trailer separation to the innovative Rite-Vu Light Communications system introduced in 2009 to protect pedestrians and forklift drivers, we're innovative to make you safer, more efficient and productive.CareersIf you would like to explore career opportunities with Rite-Hite, please apply online at www.ritehite.com.
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