Responsibilities

• Own tier 1 industry event lifecycles, designing scalable playbooks, workflows, and tools for vertical activations. Partner with industry marketing and practice areas leads to ensure vertical-specific narratives are brought to life through demos, theater programming, and curated attendee journeys.
• Lead high-priority initiatives that intersect with the industry, such as multi-quarter planning cycles, tiering models for trade shows, and cross-functional ROI analysis.
• Build scalable systems for special industry requests from ambiguous ideas to operationally structured projects—while supporting the integration of event tech like Swoogo and agentic briefing tools.
• Act as the operational lead for large vendor ecosystems, helping to develop a long-term strategy for 2027 that ensures booth assets are sustainable, modular, and globally scalable.
• Oversee the measurement standards for industry activations, translating complex event data and lead-gen metrics into actionable insights for marketing leadership.

Requirements

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Proven experience leading large-scale, high-traffic industry trade show presences (e.g., 1,000+ sq ft booths) within the B2B technology space.
• Experience in an event management or marketing operations role focused on bridging high-level strategy with flawless execution across complex programs.
• Experience managing multi-million dollar budgets, multi-quarter planning cycles, and performing cross-functional ROI analysis to justify event spend.
• Ability to design, implement, and scale operational playbooks and repeatable processes for varied industry portfolios.
• Ability to travel 25% of the time internationally and domestically.
• Drive change and cross-functional alignment with vertical and sales leadership as the operational anchor for industry offices.