Responsibilities

• Serve as the marketing lead for the RSMeans business, owning strategy, planning, and execution.
• Develop and execute audience strategies, messaging, and integrated marketing programs that drive customer acquisition, retention, and revenue growth.
• Partner with Product, Sales, and Customer Success teams to support business objectives and product adoption.
• Monitor business performance and identify opportunities to increase customer value and market growth.
• Own the strategy for contractor outreach and engagement.
• Lead and develop a dedicated Contractor Marketing team member.
• Create programs that help contractors successfully adopt Gordian solutions and realize value faster.
• Develop content, campaigns, and communications that strengthen contractor relationships and drive long-term engagement.

Requirements

• 7+ years of experience in B2B marketing, demand generation, customer marketing, product marketing, or go-to-market strategy.
• Experience owning a product portfolio, business unit, customer segment, or industry vertical.
• Proven success developing marketing programs that drive customer acquisition, adoption, engagement, and retention.
• Strong leadership, communication, stakeholder management, and project management skills.
• Ability to translate business objectives into measurable marketing outcomes.

Preferred

• Experience in construction, contractor services, facilities management, or infrastructure-related industries.
• Familiarity with estimating, procurement, project planning, or cost data solutions.
• Knowledge of RSMeans, Job Order Contracting (JOC), or Gordian's solution portfolio.
• Experience managing or mentoring team members.

Benefits

• We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan.