Drive regional field marketing for a SaaS business by shaping annual plans, multi-channel pipeline generation, ABM programs, and tight sales alignment to accelerate deals and prove ROI.

• Strategic Planning : Develop and execute annual and quarterly field marketing plans that align with regional sales quotas and pipeline targets.
• Pipeline Generation : Launch multi-channel campaigns (webinars, local events, direct mail) to acquire new logos and expand the top-of-funnel.
• Deal Acceleration : Partner with Sales to create "mid-funnel" programs that push stalled opportunities toward a closed-won status.
• ABM Ownership : Lead Account-Based Marketing initiatives for prioritized accounts, creating personalized experiences for key stakeholders.
• Sales Alignment : Act as the primary marketing liaison for regional Sales Directors, conducting weekly syncs to gather feedback and adjust tactics.
• Event Management: Oversee the end-to-end execution of proprietary events, executive dinners, and regional trade shows.
• Partner Marketing Collaboration : Coordinate with regional channel partners and resellers to co-fund and co-execute marketing activities that drive mutual pipeline growth.
• Lead Management : Monitor lead flow from capture to follow-up, ensuring Sales adheres to agreed-upon SLAs for timely outreach.
• Budget Management : Accurately forecast, track, and optimize the regional marketing budget to ensure high ROI on all spend.
• Performance Reporting : Analyze and present campaign metrics to leadership, focusing on sourced pipeline, influenced revenue, and conversion rates.