Responsibilities

• Strategic Planning: Develop and execute annual and quarterly field marketing plans that align with regional sales quotas and pipeline targets.
• Pipeline Generation: Launch multi-channel campaigns (webinars, local events, direct mail) to acquire new logos and expand the top-of-funnel.
• Deal Acceleration: Partner with Sales to create "mid-funnel" programs that push stalled opportunities toward a closed-won status.
• ABM Ownership: Lead Account-Based Marketing initiatives for prioritized accounts, creating personalized experiences for key stakeholders.
• Sales Alignment: Act as the primary marketing liaison for regional Sales Directors, conducting weekly syncs to gather feedback and adjust tactics.
• Event Management: Oversee the end-to-end execution of proprietary events, executive dinners, and regional trade shows.
• Partner Marketing Collaboration: Coordinate with regional channel partners and resellers to co-fund and co-execute marketing activities that drive mutual pipeline growth.
• Lead Management: Monitor lead flow from capture to follow-up, ensuring Sales adheres to agreed-upon SLAs for timely outreach.
• Budget Management: Accurately forecast, track, and optimize the regional marketing budget to ensure high ROI on all spend.
• Performance Reporting: Analyze and present campaign metrics to leadership, focusing on sourced pipeline, influenced revenue, and conversion rates.

Requirements

• Experience: 7+ years in B2B field marketing or demand generation, specifically within the SaaS or tech industry.
• Multi-Channel Mastery: Proven track record of creating and executing integrated marketing campaigns across events, digital (primarily email), and social marketing.
• Program Orchestration: Demonstrated ability to initiate and execute multiple marketing programs simultaneously while maintaining high attention to detail.
• Sales Cycle Expertise: Deep familiarity with the B2B software sales cycle, with the ability to structure programs that nurture leads and accelerate opportunity closing.
• CRM Proficiency: Advanced hands-on experience with Salesforce (tracking campaigns, building reports, and managing dashboards).
• Marketing Automation: Expert-level knowledge of platforms like Marketo for lead nurturing and attribution.
• ABM Tools: Familiarity with account-based platforms such as Demandbase.
• Analytics: Ability to interpret data using tools like Salesforce, PowerBI, or Excel to drive strategic decision-making.
• Event Tech: Experience with virtual and physical event platforms like On24.
• Project Management: Proficiency in Asana or Jira to manage complex, multi-layered marketing projects.

Preferred

Benefits