Responsibilities

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• Create long-term and short-term marketing strategies to drive growth in Everyday Essentials through new customer acquisition, increased customer engagement, and repeat purchase behavior.
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• Use customer insights and performance data to develop a deep understanding of purchase drivers, barriers, and shopping habits, and translate those insights into innovative campaigns and category marketing initiatives.
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• Plan and execute high-visibility marketing and merchandising campaigns that inspire customers, improve price perception, and drive growth in traffic, conversion, and customer penetration.
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• Lead the strategy and execution of new marketing mechanisms designed to drive habit formation and increase purchase frequency across Consumables categories.
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• Partner closely with cornerstone vendors and internal teams to develop joint marketing initiatives that strengthen category growth and customer engagement.
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• Create innovative internal and external partnerships to drive organic visibility and traffic for Everyday Essentials categories.
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• Develop and execute financial investment plans in partnership with Finance, establishing clear success metrics and measurement mechanisms to evaluate marketing performance.
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• Collaborate with central marketing teams to identify and reapply best practices and scale successful test-and-learn initiatives across paid, owned, and earned marketing channels.
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