Responsibilities

• Lead strategy and execution for TRUQAP and ETCAMAH congress, peer-to-peer, speaker program, GPO, and compliant field resource initiatives in alignment with brand priorities.
• Develop, refresh, and optimize 2026 P2P and congress promotional materials and messaging, including congress assets, HCP/APP speaker decks, hot-topic leave-behinds, GPO advisory board materials, and related field resources.
• Drive competitive pull-through updates across P2P, congress, and field materials based on emerging data, market shifts, competitor activity, and evolving customer needs.
• Lead speaker program content strategy and development, ensuring materials are strategically aligned, compliant, and ready for field use.
• Coordinate advisory board planning and content alignment, including moderator support, material development, stakeholder alignment, and logistics collaboration in support of brand strategy and scientific exchange.
• Lead congress and event activation planning, including brand strategy, congress branding placement, promotional content development, and field pull-through across key Oncology congresses.
• Manage MLR/Veeva review cycles, including submissions, comment resolution, approvals, and asset readiness to support timely execution while maintaining compliance and audit readiness.
• Steward budgets and procurement processes, including purchase order creation, amendments, accruals, vendor estimates, and reallocation of resources to priority initiatives while maintaining fiscal discipline.
• Partner cross-functionally with Medical, Compliance, Legal, Finance, Sales Operations, Training, Market Access, Insights, Analytics, and external agencies to streamline workflows, resolve operational challenges, and ensure strategic alignment.
• Manage agencies and vendors to ensure clear deliverables, strong quality, timeline discipline, and effective execution across congress, P2P, GPO, and field resource initiatives.

Requirements

• 5+ years of experience in healthcare marketing, commercial, field engagement, agency, pharmaceutical, biotechnology, or related environments.
• Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, or a related field.
• Experience developing or managing HCP promotional resources, speaker program content, congress assets, peer-to-peer materials, advisory board content, GPO resources, or other field-facing materials in a regulated environment.
• Strong understanding of promotional material development, MLR/Veeva review processes, compliance requirements, and cross-functional approval workflows.
• Demonstrated ability to translate brand strategy, market research, field feedback, competitive intelligence, and customer insights into actionable promotional resources and field communications.
• Strong project management skills with the ability to manage multiple priorities, timelines, review cycles, budgets, vendors, and agency deliverables with urgency and accountability.
• Strong communication skills, including the ability to clearly explain the rationale behind promotional materials and support compliant field use.
• Proven ability to influence agency partners, MLR reviewers, and cross-functional stakeholders without direct authority.
• Strong cross-functional collaboration skills across Marketing, Medical, Legal, Regulatory, Compliance, Sales, Training, Market Access, Finance, Insights, Analytics, and agency partners.
• Ability to operate with curiosity, agility, critical thinking, and a continuous improvement mindset in a fast-moving and competitive oncology environment.

Preferred

• MBA
• Knowledge of TRUQAP or experience in breast cancer indications.
• Oncology marketing experience, particularly in solid tumors, breast cancer, prostate cancer, precision medicine, diagnostics, or biomarker-driven treatment markets.
• Experience leading congress strategy, speaker programs, P2P initiatives, advisory boards, GPO engagement, field resource development, or competitive pull-through execution.
• Experience supporting launch readiness, competitive defense, message optimization, field insight gathering, and sales training partnership.
• Familiarity with agencies and vendors supporting congress, P2P, GPO, MLR review, media, and promotional content execution.