Responsibilities

• Foster and nurture partner channel relationships, maintain a solid understanding of each partner’s solutions and go-to-market strategies, provide content guidance for partner marketing materials
• Spearhead the execution of partner marketing deliverables funded by MDF in collaboration with global marketing team peers, acting as an internal advocate for partner needs
• Develop marketing plans for partners as needed, participate in the development of annual marketing packages
• Manage all marketing program-related communications with partners as the primary point of contact
• Document all partner MDF/Co-op committed, collected, and spent for agreed upon partner marketing activities (e.g., events, collateral, website pages); create, collect, and track all agreements and investments
• Measure effectiveness of partner-funded marketing activities, develop and share quarterly Proof of Performance (POP) and results reporting (e.g., website statistics, the quantity of leads captured, event metrics)
• Collaborate with global procurement and accounting teams to ensure reimbursement for all marketing activities, provide supporting materials and POP to enable invoicing, and act as an escalation point in resolving partner billing issues
• Seek approval, claim, and manage MDF using various partner portals to ensure reimbursement, in compliance with individual partner MDF program rules
• Collect partner materials for marketing activities, and maintain updated calendars to advise partners on the status of their activities
• Analyze MDF/Co-op spend, develop plans to effectively use funds to maximize partner ROI and support marketing program growth
• Pitch annual global marketing program and event sponsorship opportunities to partners
• Possess deep expertise on how AVI-SPL operates; guide partners on how to maximize their marketing activities and ensure business alignment with regional offices and lines of business
• Provide guidance, mentorship, and support to direct report(s) to ensure successful execution of marketing deliverables and POP
• Other duties as assigned

Preferred

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred
• Minimum five years of prior marketing experience preferred; B-to-B experience in the Audio Visual, UCC or Technology field desirable
• Demonstrated experience working with technology partners