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Guru Diam

Senior Marketing & Growth Lead - Diamonds & Fine Jewelry (B2B Wholesale)

New York City, NY (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 weeks ago

Job Summary

You will own the company’s marketing strategy across multiple product lines, lead and grow a lean marketing team, and drive growth through PR, LinkedIn, lifecycle programs, trade shows, and referral initiatives.

  • Set strategy for all product lines and own end-to-end execution
  • Build and manage programs for PR, demand-gen, LinkedIn, and lifecycle engagement
  • Drive pipeline, partnerships, and revenue growth with measurable outcomes

Job Description

Responsibilities

  • Own marketing strategy across our full product range — loose diamonds, antique cuts, fancy color, matched pairs, and finished/custom jewelry
  • Direct and grow a small existing content/design team and our paid social/search specialist
  • Build trade press and PR relationships, earned media, and thought leadership from the ground up
  • Launch and own LinkedIn organic growth and targeted B2B outbound
  • Build a lifecycle and retention program (email/SMS) for existing trade accounts, distinct from top-of-funnel acquisition
  • Own trade-show strategy, including pre- and post-show account-based outreach for major industry events
  • Stand up a referral program that leverages our existing account base
  • Report on performance across every channel and reallocate budget to what is working
  • Qualified pipeline growth, trade press placements, LinkedIn growth and engagement, trade-show ROI, lifecycle-driven repeat orders, and marketing-sourced revenue growth.

Requirements

  • 5 or more years in marketing leadership — owning strategy and being accountable for results, not just executing someone else's plan
  • Experience directing or managing other marketers, designers, or specialists
  • Strong grasp of B2B demand-gen fundamentals: SEO, email, paid, and outbound — even from an adjacent industry
  • Excellent written communication (this role owns trade press and PR)
  • Comfortable operating with high autonomy in a lean team
  • Able to work on-site in NYC's Diamond District

Preferred

  • B2B, trade, or luxury-goods marketing experience
  • Trade press or PR placement experience
  • Experience marketing to a professional buyer audience rather than retail consumers
  • Familiarity with diamonds, gemstones, or fine jewelry

Benefits

  • Dental insurance
  • Health insurance
  • Life insurance
  • Vision insurance

Marketing Team

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