Senior Marketing Executive

Responsibilities

• Managing campaigns from brief to reporting across CRM, email, e-newsletter, the Club magazine, app push notifications and SMS, covering content, segmentation and deployment
• Working with Marketing Managers and product owners to agree priorities and recommend ways to improve marketing performance
• Creating marketing communication plans and working with channel owners to keep them on track and on deadline
• Writing and presenting marketing briefs for internal teams and external agencies
• Tracking campaign performance against agreed KPIs and recommending changes for future activity
• Working with the Club's CRM agency to segment and target the member database with personalised, relevant messages
• Creating content across all channels, including copywriting and sourcing images
• Proofreading communications and checking details with product teams so everything is accurate
• Supporting budget management, including processing POs and invoices on time and recording spend accurately
• Making sure all activity follows brand guidelines and meets legal and regulatory requirements, including DPA, GDPR, PECR and ASA

Requirements

• A degree in a related subject, or equivalent practical marketing or CRM experience
• At least 3 years' experience delivering multi-channel B2C marketing campaigns, with a strong focus on CRM
• Experience running campaigns across a range of digital channels
• The ability to manage several campaigns at once, prioritise well and meet deadlines
• Strong written and verbal communication skills, with experience managing stakeholders
• Commercial awareness and confidence with numbers, with the ability to interpret data and turn it into clear actions
• A well-organised approach, comfortable working independently and as part of a team
• Excellent copywriting skills and close attention to detail
• Ideally, some experience of the UK and overseas travel markets
• An interest in the outdoors, caravanning or motorhoming is welcome but not essential

Preferred

• Ideally, some experience of the UK and overseas travel markets
• An interest in the outdoors, caravanning or motorhoming is welcome but not essential