Responsibilities

• Own email and Marketing Cloud campaign builds and deployments, serving as the primary execution resource for marketers across the organization who do not have dedicated campaign-building support.
• Build and execute nurture and drip campaigns that support demand generation initiatives, partnering directly with stakeholders responsible for demand generation programs.
• Develop webinar and event registration campaigns, including registration emails, reminder communications, and post-event nurture sequences.
• Create campaign-specific landing pages that align with marketing objectives and support rapid campaign deployment needs.
• Build content distribution and syndication campaigns for assets developed by the Content and Thought Leadership Manager.
• Apply sound judgment to campaign structure, audience segmentation, testing strategies, subject lines, send times, and campaign sequencing to improve overall performance.
• Manage and prioritize campaign requests from multiple teams, establish realistic timelines, and proactively communicate capacity constraints.
• Continuously evaluate and adopt more efficient campaign-building tools and processes, including AI-enabled technologies, to improve productivity and campaign effectiveness.

Requirements

• Bachelor's degree or equivalent combination of education and work experience required.
• Minimum of 5 years of experience in email marketing, marketing automation, or campaign execution.
• Deep hands-on experience building and deploying campaigns within a marketing automation platform such as Salesforce Marketing Cloud or a comparable solution.
• Demonstrated ability to apply independent judgment to campaign structure, optimization, and execution strategies.
• Strong organizational and project management skills, with the ability to manage multiple concurrent requests and competing priorities.
• Experience developing landing pages and campaign-specific digital assets.
• Comfortable evaluating and implementing emerging technologies and campaign tools, including AI-enabled solutions, to improve efficiency and performance.
• Travel Requirements - Ability to travel as required for the role, up to 15% of the time, primarily for internal meetings and occasional conferences.

Benefits

• Our comprehensive benefits package includes competitive HMO and PPO health plan options, a company-matched 401(k), and an Employee Stock Purchase Program.
• We also offer tuition reimbursement, leadership development programs, wellness initiatives, and highly engaged employee resource groups.
• Employees start with 16 days of paid time off, plus company holidays.