Senior Marketing Automation Specialist

Skipton, Bradford, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own end to end marketing automation using the Adobe stack to run data driven campaigns for customers and prospects, then translate insights into actions for the wider team.

  • Campaign Execution & Optimization: build and refine complex automations for multi-channel campaigns.
  • Data & Insights: analyse customer data and share recommendations with stakeholders to steer decisions.
  • Stakeholder & Partner Collaboration: align with internal teams and external agencies to improve workflows and quality.

Job Description

Responsibilities

  • Making ownership of the management, development, and execution of complex marketing automation campaigns for both customers and prospects
  • Leveraging the Adobe technology stack to design and optimise campaign performance and automation processes
  • Collaborating with external partners and agencies to identify and implement improvements to campaign processes and workflows
  • Analysing and interpret customer data to provide actionable insights that inform campaign decisions
  • Sharing key findings and recommendations with stakeholders across the organisation to support effective decision making
  • Building strong relationships with internal stakeholders, ensuring clear communication and alignment on campaign objectives
  • Championing marketing best practices, ensuring all campaigns meet high standards of quality and effectiveness

Requirements

  • Adobe Campaign experience, with a good understanding of the wider Adobe Technology stack
  • strong analytical skills, including the ability to interpret data and provide clear insights and recommendations
  • Good working knowledge of SQL and experience using data analysis/reporting tools
  • Confident working with stakeholders to understand requirements and translate them into practical solutions
  • Understanding of data across financial services
  • Understanding of digital across business landscape

Preferred

    Benefits

    • Annual discretionary bonus scheme.
    • 25 days standard annual leave + bank holidays + rising 1 day per year of service to a maximum of 30 days.
    • Holiday trading scheme allowing the ability to buy and sell additional annual leave days.
    • Matching employer pension contribution (up to 10% per annum).
    • A commitment to training and development.
    • Private medical insurance for all our colleagues.
    • Salary Sacrifice Scheme for Hybrid/Electric Car.
    • Colleague Mortgage (conditions apply).
    • 3 paid volunteering days per annum.
    • Diverse and inclusive colleague networks available for you to join including our Carers and Pride Alliance groups.
    • We care about your health and wellbeing – we provide a range of benefits that support this including cycle to work initiative and discounted gym membership.
    Skipton Building Society logo

    Skipton Building Society

    Founded on Fairness. Fairness in what we provide to members, fairness in what we stand for in Society and fairness is what we deliver to our colleagues. We started 172 years ago with a clear purpose, to build a better society. And that’s what our colleagues work to do every day. We help more people have a home, save for life ahead and support long-term financial wellbeing, whether that’s from our head office at The Bailey in Skipton or our branch network across the country.And we’re more than just a building society. We head up Skipton Group, a collection of companies stretching from Aberdeen, UK to Auckland, NZ. Together we’re 90 brands. 18,000 people. 1,300 branches. 1.2million building society members. £37bn total assets. All pushing together to help policymakers make better decisions, and help society address the needs of the hardest hit.So, if you want to become a member of somewhere that’s driving change all while keeping community at its core and fairness in its foundation, get in touch.

    Skipton, England, GBR
    2.1K employees (47 in marketing)