Senior Marketing Analyst (C-Shopper)

Irving, TX (On-site)

Salary Not AvailableSenior Level2+ years exp

Posted 2 weeks ago

Job Description

Responsibilities

  • Owns C-Shopper's Customer Insights platform adoption and consumption for assigned User groups, in order to drive high platform usages and stickiness to improve 7-Eleven decision-making; leading to customer retention, trips and basket upsell opportunities.
  • Retention and Pursuit responsibilities among assigned Vendors to meet revenues growth objectives each year.
  • Pursuit responsibilities for engagement, adoption and high caliber usage, on-going, to cause and enable Users of the C-Shopper platform. Business analytics skilled professional to deliver the C-Shopper implementation, customer product support needs, and overall adoption best practices into assigned user groups within the assigned Vendor teams.
  • Provides guidance and case studies to assigned user groups that demonstrate real, high-value insights that they should present to SEI Merchants, often vetting Users analysis prior to sharing with SEI Merchants.
  • Partners with assigned User groups to act as the voice of the customer to help drive SEI customer-centric sales and marketing strategies for Supplier's products, including coaching assigned Vendors on Suppliers' opportunities.
  • Deliver Vendor Users' success processes, including Users' onboarding, ongoing support strategies.
  • Also delivers ad hoc project analytics and presentations, as needed, to support complex external user needs and select external Suppliers' commercial projects
  • Helps define metrics for measuring C-Shopper program impact, Users' satisfaction, product Usages, and assigned User groups growth / productivity.
  • Develop strong partnerships with client user groups.
  • Develops change champions to drive focus on program objectives and milestones.

Requirements

  • Bachelor's degree; Master's preferred.
  • Experience: 2+ years of Customer Insights, Market Research, Business Analysis using C-Shopper Gateway platform or other retailer loyalty data platform.
  • Experience analyzing retailers' customer or POS data and prescriptive actions in pricing, promo and assortment.
  • Knowledge of both qualitative and quantitative methodologies in data analytics.
  • Excellent verbal and written communication skills.
  • Ability to engage an audience with effective, data-based story telling.

Preferred

  • Master's preferred.
7-Eleven logo

7-Eleven

3.4 Glassdoor

7-Eleven introduced the world to convenience. And in return, the world made us the #1 convenience retailer. It started with a simple idea – give customers what they want, when and where they want it. That was 1927. And what started on a single ice dock in Dallas, Texas, has since grown to more than 70,000 locations in 18 countries around the globe. The idea may have been simple, but it started a retail revolution.

Founded in 1927
Irving, Texas, USA
54K employees (1,254 in marketing)
53% recommend to a friend
63% CEO approval

Funding

Total Funding
$3M
Last Raise
$3M
Undisclosed, 3 years ago

Funding History

  • Jul 2023
    Undisclosed • $3M

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$4.8K
Traffic Source Mix
Search
39%
Direct
47.6%
Referral
10.6%
Social
1.9%
Paid
1%

Headcount Trend

Current headcount: ~54.3K

Recent News

7-Eleven logo

Senior Marketing Analyst (C-Shopper)

7-Eleven · Irving, TX · On-site