Responsibilities

• Own Indeed's global YouTube program for job seekers and employers including overall end to end program/platform strategy, channel management, content strategy, boosting, and influencer management.
• You will work closely with global social media leads, internal partners (e.g. Content Center of Excellence, SEO/AEO/GEO), and creative agencies to bring Indeed's YouTube presence to life and ensure that Indeed is developing the right content and implementing impactful strategies.
• You will track performance data, monitor trends, and recommend content that drives engagement and performance.
• Own Indeed’s overall YouTube strategy in partnership with global social leads to establish a best in class dual audience enterprise program
• Own YouTube channel management and optimization, including content strategy, publishing standards, audience engagement, and platform best practices
• Continually evaluate content and platform performance and research social and search trends to inform content development and strategy
• Partner with Content, SEO, AEO, GEO, Social, and Media teams to identify content opportunities, improve search visibility, and align YouTube efforts with broader marketing initiatives.
• Drive business impact by connecting YouTube content to the broader Indeed ecosystem

Requirements

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Robust and proven organic platform expertise on YouTube particularly building and running brand channels with a deep understanding of search (i.e. AEO/GEO)
• Experienced in developing successful social media strategies through engaging content and effective channel management
• Skilled in social media analytics and adept at making data-based decisions and recommendations
• Able to manage multiple projects simultaneously in a fast-paced environment while maintaining attention to detail
• Experience working with creative agencies, cross-functional partners, and creators/influencers
• Not considering candidates for this role who are based in the following location: San Francisco Bay Area, California.