Senior Manager, Technical Brand & Content

USA (Remote)

$192K/yr – $237K/yrSenior LevelFull time

Posted 2 hrs ago

Job Summary

Own the Airbnb Tech Blog end to end, shaping cross-team narratives and growing a public technical presence while driving distribution and external outreach.

  • Own editorial engine and publishing rhythm
  • Coordinate cross-team themes and open source presence

Job Description

Responsibilities

  • Own the editorial engine. Run the Airbnb Tech Blog end to end: sourcing topics from teams, coaching engineer-authors, editing to a high bar, and moving posts through legal, security and comms review without letting them stall. Set and hold a publishing rhythm the org can rely on.
  • Find the cross-team narratives. Our biggest gap is that individually strong posts never add up to a story. You'll work across orgs to identify the themes that connect work from multiple teams, and publish them as connected sets — while each domain keeps publishing in depth for its own specialists.
  • Build our voices. Help our engineers and technical leaders develop genuine public presence: bylines, talks, speaker coaching, and a pipeline of new voices. This includes partnering closely with our CTO to establish his public technical presence.
  • Own distribution. Establish our canonical home on an Airbnb-owned domain, stand up the surfaces we're missing including video, and decide what our social channels are for. Publishing well and distributing poorly is the pattern we're here to break.
  • Run our external presence. Set conference and event strategy — where we speak, where we sponsor, where we skip — and manage what we host ourselves. Own our academic collaborations and technical media relationships, and the budget and vendors behind all of it.
  • Steward our open source presence. Make sure what Airbnb claims publicly is accurate and actually maintained, and that the projects carrying our name reflect how we want to be seen.
  • Prove it works. Partner with Talent Acquisition to connect this work to hiring outcomes — inbound share of the senior pipeline, offer acceptance at staff level and above in ML and infrastructure — and be honest about what is and isn't attributable.

Requirements

  • Substantial experience in technical content, developer relations, engineering communications or technical editorial — including time spent working directly with engineers, not adjacent to them.
  • Technical fluency. You don't need to write production code, but you need to hold your own in a systems design conversation, read a design doc, and judge whether a draft post says anything real. Credibility with staff engineers is the difference between this role working and not working.
  • Editorial judgment and hands-on craft. You can edit an engineer's draft into something sharper without flattening their voice, and you know the difference between a post that teaches something and one that announces something.
  • Influence without authority. Nothing you need is owned by you. You've built systems and incentives that got busy senior people to produce, rather than relying on persistence.
  • Program discipline. You've owned events, budgets and vendors end to end, and you're comfortable with the unglamorous half of the job.
  • Measurement literacy. You connect brand work to funnel outcomes, and you're straight about the limits of attribution rather than reaching for impressions.
  • Judgment on risk. You've navigated legal and security review, and you know what shouldn't be published as well as what should.

Preferred

  • Experience migrating a technical publication between platforms, including the SEO and redirect work.
  • Experience running or fixing an open source program.
  • Experience helping a senior executive build a public technical presence.
  • Familiarity with AI and ML engineering topics, and with academic or research communications.
  • Video or multi-format content experience.
Airbnb logo

Airbnb

4.2 Glassdoor

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.

Founded in 2007
San Francisco, California, USA
64K employees (7,318 in marketing)
82% recommend to a friend
91% CEO approval

Salaries

Posted range

$192K/yr – $237K/yr

Taken straight from the job posting.

See all Airbnb salaries

Funding

Total Funding
$6.4B
Last Raise
$1B
Debt Financing, 6 years ago

Funding History

  • Apr 2020
    Debt Financing • $1B
  • Apr 2020
    Private Equity • $1B
  • Dec 2019
    Secondary Market • $25M

Traffic Signals

Monthly Visitors
85M
Traffic Source Mix
Search
30.8%
Direct
65.5%
Referral
2.6%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~64.5K

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