Responsibilities

• Project Management & Leadership - Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.
• Content Development & Production - Oversee the end-to-end creative pipeline – ideation and creative direction through production and final sign-off from leadership and stakeholders.
• Partner with agency partners, creative teams, platform strategists, PR, and talent representatives to ensure all output ladders up to the overarching social strategy.
• Direct hands-on production of social-first content, including talent and subject-matter-expert interviews, on-set creative direction, and social video shoots.
• Creator Content Strategy - Guide creative ideation, campaign development, and execution for creator initiatives.
• Partner with Content, Marketing, PR/Comms, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.

Requirements

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brand or media portfolios.
• Demonstrated expertise across major social platforms (Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Reddit) with a strong understanding of platform ecosystems and trends.
• Proven track record developing and executing data-driven social strategies that drive audience growth, engagement, and brand impact.
• Experience launching creator-led franchises, original programming, or large-scale digital content initiatives.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong campaign leadership experience, translating marketing priorities into integrated, platform-native social activations.
• Demonstrated ability to lead cross-functional initiatives, partnering with editorial, marketing, creative, and external stakeholders.
• Experience managing external partners or agencies, including oversight of publishing, community management, and performance reporting.
• Deep understanding of content production workflows, with the ability to optimize and evolve processes for speed, scale, and quality.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.

Preferred

• Demonstrated curiosity and willingness to experiment with new digital formats and platforms.
• Proven ability to operate with sound judgment in issues-sensitive environments.
• Creative, proactive, and independent thinking.
• Strong solutions-oriented mindset.
• Experience with social media content management and reporting systems.
• Bachelor’s degree in Marketing, Advertising, Digital/Social, TV/Film preferred.