Senior Manager, Product Public Relations

South San Francisco, CA (On-site)

$142K/yr – $263K/yrSenior Level8+ years expFull time

Posted 5 days ago

Job Summary

Own and execute integrated U.S. communications programs for a therapy area, driving media relations, issues management, and cross-functional collaboration with Legal, Regulatory, Medical; manage agencies and budgets, translate scientific content for diverse audiences, and guide senior leaders through crisis and stakeholder engagement.

  • Oversee media relations and data-driven campaigns
  • Lead issues preparedness and cross-functional stakeholder collaboration

Job Description

Responsibilities

  • Develop and execute insights-driven, high impact and integrated U.S. communications and public relations strategies in support of assigned therapy area and/or medicine(s), ensuring alignment with business objectives.
  • Proactively engage media and influencers (traditional and social) around data and regulatory milestones and opportune media moments.
  • Serve as media relations expert by maintaining relationships with key reporters, developing pitch angles with the goal of delivering thoughtful, positive news coverage.
  • Support issues preparedness. Anticipate emerging issues and develop mitigation plans, including scenario planning, timely internal stakeholder alignment, message development, training for key internal stakeholders and issues supervising.
  • Work closely with Legal, Regulatory, Medical and other key internal stakeholders on the review and approval of multiple materials/assets.
  • Effectively manage agency relationship and budget to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation.

Requirements

  • 8+ years of experience and established track-record of delivering impactful, strategic and content-rich communications programs, and proactive stakeholder management with demonstrable measures of success.
  • Solid understanding of clinical data and regulatory milestones. Experience in translating scientific/technical content for a broad range of audiences.
  • Experience in crafting consumer- and HCP-facing campaigns supporting brand strategic objectives; ability to apply patient journey and other audience insights to develop programming effecting behavior change.
  • Ability to combine strategic thinking with hands-on-delivery.
  • Ability to work independently, but knows when to flag potential issues to manager and leadership in a timely manner.
  • Outstanding writing skills and proven media relations and digital communications skills.
  • Strong oral and presentation skills; ability to negotiate and persuade.
  • Significant experience in leading issues preparedness and issues management in a similar environment.
  • Proven capability to influence and counsel senior leaders and teams across functions and geographical boundaries.
  • Ability to work on multiple projects simultaneously and deal with rapidly changing priorities.
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Roche

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Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible.Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management.Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).For more information, please visit https://careers.roche.comRead our community guidelines here: https://www.roche.com/some-guidelines.htm#Roche #Biotechnology #Pharmaceuticals #Diagnostics #Healthcare #PersonalisedHealthcare #GreatPlaceToWork #Innovation

Founded in 1988
Basel, Basel, CHE
103K employees (4,443 in marketing)
85% recommend to a friend
89% CEO approval

Salaries

Posted range

$142K/yr – $263K/yr

Taken straight from the job posting.

See all Roche salaries

Marketing Team

Marketing Team Size
3,442 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$7.8B
Last Raise
Post IPO Equity, 4 years ago

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$4K
Traffic Source Mix
Search
47.3%
Direct
36.5%
Referral
10.2%
Social
4.7%
Paid
1.2%

Headcount Trend

Current headcount: ~102.7K

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Senior Manager, Product Public Relations

Roche · South San Francisco, CA · On-site