Responsibilities

• Develop and execute product marketing strategies for financial services offerings, including messaging, positioning, pricing, packaging, and content that drives customer engagement and sales enablement.
• Lead customer lifecycle marketing programs, building targeted campaigns, audience segments, and ideal customer profiles that improve engagement, adoption, and cross-sell opportunities.
• Design and run experiments across product surfaces to test messaging, offers, and features, using insights and performance data to optimize outcomes.
• Support major product launches and independently lead go-to-market efforts for new products and features, partnering across teams to drive successful adoption.
• Conduct customer, competitive, and market research, translating qualitative and quantitative insights into recommendations that inform messaging, positioning, pricing, and product strategy.

Requirements

• 7+ years of product marketing experience, including 4+ years in SaaS and 2+ years in payments or financial services.
• Shown experience in customer lifecycle marketing, including campaign launches, audience development, ideal customer profiles, and product messaging and positioning that drives engagement.
• Strong understanding of small business customers, with experience conducting customer research, in-market testing, and developing insights that inform go-to-market strategies.
• Experience running experiments and testing within product surfaces to support data-driven decision making across self-serve and sales-led B2B motions.
• Track record of successfully launching new products and features, with the ability to thrive in fast-paced environments using a test-and-learn approach.

Preferred

• Experience in pricing and packaging analysis.
• Experience marketing regulated or partner-delivered financial products.
• Deep customer empathy that influences both product and marketing efforts.

Benefits

• This role is eligible for a comprehensive benefits package, which includes medical, dental, and vision insurance, a 401(k)-retirement plan, paid sick time, paid flexible time off, paid parental leave, life insurance, short- and long-term disability, AD&D insurance, mental health or EAP programs, remote or hybrid work options, paid holidays, paid Wellness days, tuition assistance, adoption, surrogacy, and fertility benefits, dependent daycare and backup care benefits, Employee stock purchase plan, financial education and advice; and other benefits in accordance with GoDaddy’s benefit plans and applicable law.