Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
2 hrs ago
Senior Manager, Performance Marketing
North Chicago, IL (Hybrid)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own cross-channel performance strategy with ROI-driven paid programs and data-led decision making for B2B clients.
- Own multi-channel demand and nurture programs, translating data into decisions and ROI.
- Build and scale paid media with measurement dashboards, ROI targets, and lead-quality metrics.
- Lead a curious, rigorous team and align with strategy, creative, and client needs to drive pipeline.
Job Description
- Lead cross-channel performance strategy (from demand generation to lead nurture).
- Work cross functionally with social team to ensure alignment and integrated measurements
- Develop, optimize, and scale paid programs that meet ROI and lead-quality targets.
- Oversee campaign measurement frameworks-guiding dashboard design, reporting cadence, and actionable insights.
- Partner with strategy, creative, and client teams to translate data into decisions.
- Build out marketing operations capabilities that enable clients to deploy trackable and measurable programs.
- Coach and grow a high-performing team grounded in curiosity, rigor, and accountability.
- Primary Goal: To help clients drive measurable ROI through data-driven marketing strategies aimed at client customer engagement, leads, and pipeline growth and ultimately conversions.
- 6–8 years in digital or performance marketing (B2B preferred).
- Hands-on experience in campaign setup, optimization, and reporting across major platforms (HubSpot preferred).
- Strategically analytical and focused on campaign optimization to insure each dollar spent results in measurable business outcomes.
- Proven ability to synthesize data into insight and influence stakeholders.
- Strong communication and presentation skills
- Experience managing or mentoring small teams.
- Comfort with tools such as OpenAI, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, DV360, and Looker/Tableau.
- Familiarity with martech and CRM tool (e.g. Marketo, Hubspot, Salesforce, Microsoft Dynamics) integration to deliver a consolidated view from visit to lead closure
- Medical, Dental, and Vision: StudioNorth covers 80% of medical premiums (Blue Cross Blue Shield) and offers dental and vision plans through Principal.
- Life & Disability Insurance: Employer-paid life/AD&D, short-term, and long-term disability coverage — because life happens.
- Mental Health Support: Confidential, 24/7 access to our Employee Assistance Program (EAP).
- Paid Parental Leave: Generous leave for maternity, paternity, and adoption.
- Pet Insurance: Because fur babies are family too.
- 401(k) with Company Match: Invest in your future with our competitive 401(k) plan and company match.
- Learning budgets
- TUition reimbursement
- AI certifications
- Unlimited Coursera access, and hands-on learning
StudioNorth
StudioNorth is one of the fastest-growing B2B marketing agencies in the United States. We partner with tech, healthcare, and software companies to cut through the noise using data-driven strategy and knockout creative. That’s how we get to the good stuff — the goal-crushing stuff. We make the process fun. And we make the work matter.
Traffic Signals
Monthly Visitors
1.1K
Traffic Source Mix
Search
28.5%
Direct
46.8%
Referral
5.8%
Social
17.3%
Paid
1.5%
Headcount Trend
Current headcount: ~73
Marketing Team
Marketing Team Size
24 (33% of company)
