Senior Manager, Partner Growth Marketing at Opendoor | Phoenix, AZ

Opendoor

Senior Manager, Partner Growth Marketing

Phoenix, AZ (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive agent acquisition at Opendoor by building multi-channel partner-enabled programs across paid social, email, and direct mail.

Own end-to-end acquisition programs and channel mix optimization with CAC focus.
Must-have: 5–7+ years of multi-channel demand generation or growth marketing experience.
Standout: Proven collaboration with partnerships and account teams to scale partner programs.

Job Description

Responsibilities

Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.
Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.
Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.
Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.
Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.
Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.
Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.
Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.
Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.
Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.

Requirements

5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously
B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly
Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs
Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones
Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move
Understands both acquisition and lifecycle marketing well enough to drive programs across both
Proficient in SQL or comfortable enough with data to pull your own performance analysis
AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation
Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel
CAC-obsessed: every program has a cost and a return, and you track both
Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move
Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions

Preferred

Experience in real estate, proptech, fintech, or other high-consideration consumer verticals
Affiliate or referral program management experience
Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)

Benefits

paid time off
paid holidays
medical/dental/vision insurance
basic life insurance
401(k) to eligible employees

Opendoor

3.6 Glassdoor

Founded in 2014, Opendoor’s mission is to power life’s progress one move at a time. The traditional real estate process is broken and our goal is simple: fix it. We are building a digital, end-to-end customer experience that makes buying and selling a home simple, certain, and fast. We have assembled a dedicated team with diverse backgrounds to support more than 250,000 customer transactions across 50 markets in the U.S. But the work is far from over. Transforming the real estate industry takes tenacity and dedication. It takes problem solvers and builders. It takes a tight-knit community of teammates doing the best work of their lives, pushing one another to transform a complicated process into a simple one.So where do you fit in? Whether you’re passionate about real estate, people, numbers, words, code, or strategy -- we have a place for you. For more information, please visit www.opendoor.comKeep up with latest Opendoor news and reports: https://linktr.ee/opendoorhq

Founded in 2014

San Francisco, California, USA

1.4K employees (103 in marketing)

www.opendoor.com

69% recommend to a friend

72% CEO approval