Responsibilities

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social
• Lead communication with Media Agency in regards to pricing strategies, guarantees, preferred positioning, and all facets that deliver effectiveness across Gap Inc.’s Paid Social investment
• Consistently monitor Paid Social investment & creative expression activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
• Monitor Paid Social investment from a cross-portfolio perspective to identify duplicative efforts and surface opportunities for efficiencies across the portfolio
• Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
• Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
• Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap Inc.

Requirements

• 8+ years marketing experience with 5+ years experience in paid social investment
• Experience managing teams, with a proven track record of collaborative leadership, team building, and managing individual contributors
• Extensive experience planning and executing paid social media campaigns
• Deep knowledge of paid social channels, technologies, best practices, and trends
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work

Preferred

Benefits

• - Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• - One of the most competitive Paid Time Off plans in the industry.*
• - Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• - Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• - Employee stock purchase plan.*
• - Medical, dental, vision and life insurance.*
• - See more of the benefits we offer.
• - For eligible employees