Senior Manager, Paid Social & Display
New York City, NY (Unknown)
Posted 3 days ago
Job Summary
Own the end-to-end paid social and display media strategy across platforms, lead planning and budgeting, and drive customer acquisition and growth through data-driven, audience-first initiatives.
- Oversee multi-million-dollar budgets and performance metrics
- Collaborate with creative, analytics, and agencies to scale impact
Job Description
Responsibilities
- Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
- Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
- Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
- Establish performance goals, KPIs, forecasting models, and budget pacing processes.
- Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience-first media strategies.
- Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
- Partner with internal creative teams and agencies to develop high-performing, platform-native creative assets.
- Utilize first-party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
- Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
- Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 7–10+ years of experience in digital performance marketing with significant expertise in paid social and display advertising.
- Experience managing large-scale media budgets ($10M+ annually preferred).
- Deep expertise with Meta Ads Manager, TikTok Ads Manager, Google DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising.
- Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy-first marketing.
- Experience with attribution, incrementality testing, marketing analytics, and performance measurement.
- Advanced analytical skills with proficiency in Excel and reporting platforms such as Tableau, Looker, or Power BI.
- Experience working with media agencies and cross-functional marketing teams.
- Strong communication, presentation, and stakeholder management skills.
Preferred
- Retail, eCommerce, fashion, footwear, sporting goods, or consumer lifestyle experience.
- Experience marketing mobile apps and loyalty programs.
- Familiarity with GA4, Adobe Analytics, CDPs, and audience management platforms.
- Experience with automated bidding, AI-driven campaign optimization, and creative testing methodologies.
- Passion for sneakers, basketball, running, streetwear, and youth culture.
Benefits
- Foot Locker Benefits: Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups
Foot Locker
Foot Locker, Inc. is a leading footwear and apparel retailer that unlocks the “inner sneakerhead” in all of us. With approximately 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history of sneaker authority that sparks discovery and ignites the power of sneaker culture through its portfolio of brands, including Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. Our corporate headquarters is in New York City. We have domestic U.S. offices in St. Petersburg, FL; Camp Hill, PA; Junction City, KS; Los Angeles, CA; and Wausau, WI. Our European head office is in Utrecht, The Netherlands and is staffed with professionals from over 30 different countries who live, eat and breathe sneakers. Our Asia Pacific head office is based in Brisbane, Australia. Together, we are a team of customer-obsessed-sneaker-experts responsible for creating meaningful connections and unrivaled experiences with the diverse communities we service. We play to win and succeed as a team. We attribute our success to the drive and intelligence of our team members. We firmly believe that “everyone leads” at Foot Locker and are committed to leveraging the passions of our leaders across the globe. We offer our team members tools and resources to build their capabilities and cultivate a path for their career growth. We have and will continue to succeed as a great company through these ideals and strong leadership. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place. To learn more about the incredible impact we’re making on both our local and global communities, visit our Foot Locker LinkedIn Life pages.
Salaries
Posted range
$120K/yr – $130K/yr
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