Responsibilities

• Lead the development of integrated, multi-channel media strategies across linear, programmatic, search, paid social, CTV/OTT, digital video, and emerging channels under the support of the Associate Director/Director
• Identify optimal media channels and platforms for campaign delivery, including digital, social, traditional, and emerging media opportunities.
• Translate business objectives into clear media frameworks, channel roles, and test-and-learn roadmaps with feedback from team leadership
• Pressure-test plans for efficiency, scale, and diminishing returns, making informed recommendations on budget allocation and optimization.
• Maintain an overarching knowledge of market landscape and be able to put forwards updates and tailor recommendations to the clients
• Directly manage and mentor a team of strategists through strategy, execution, and planning.
• Take the lead on cross communication with channel teams, working with them to provide direction and hold deadlines while compiling outputs in a client friendly manner
• Serve as a primary strategic contact, demonstrating high comfort and confidence when speaking directly to clients and leading cross-channel media discussions.
• Ability to navigate client discussions and, actively guide discussions around owned projects and facilitate high-level strategic conversations.
• Process client feedback thoughtfully in real-time, effectively translating notes and critiques into actionable follow-ups and refined media plans.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field. Advanced degree or relevant certifications a plus.
• 4-6+ years of experience in media planning, buying, or related roles within an advertising agency, media agency, or brand marketing environment.
• Management experience required
• Strong understanding of media planning principles, methodologies, and industry trends across digital, traditional, and emerging media channels.
• Proficiency in media planning and analytics tools, such as Nielsen, comScore, Google Analytics, Adobe Analytics, MediaRadar etc.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize media plans and campaign performance.
• Exceptional communication and presentation skills with the ability to effectively articulate complex concepts and strategies to clients and internal teams.
• Proven track record of managing multiple projects, deadlines, and stakeholders in a fast-paced, deadline-driven environment.
• Detail-oriented with strong organizational skills and the ability to prioritize tasks and manage time effectively.
• Collaborative team player with a proactive attitude and a passion for innovation and continuous learning in the media landscape.