Senior Manager, Media Strategy & Communications Planning

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior Level9+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise media strategy and governance across markets, aligning with brand goals and analytics, while leading a Strategy and Planning team.

  • Define media objectives, KPIs, and success metrics aligned to enterprise goals.
  • Establish audience segmentation and orchestration logic across the full customer journey.
  • Define channel roles and upper/mid/lower funnel investment strategy.

Job Description

Drive enterprise media strategy and governance across markets, aligning with brand goals and analytics, while leading a Strategy and Planning team.

  • Define media objectives, KPIs, and success metrics aligned to enterprise goals.
  • Establish audience segmentation and orchestration logic across the full customer journey.
  • Define channel roles and upper/mid/lower funnel investment strategy.
AutoNation logo

AutoNation

3.4 Glassdoor

As America’s most admired automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions. We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits, and a culture that believes in investing in our Associates’ professional futures. With over 300 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 14 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering an excellent Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $40 million dollars to drive out cancer, create awareness, and support critical research.Join us as we pave the way to moving our company, our communities, and our industry forward. Apply today at a location near you or wherever you dream the road will take you.

Founded in 1996
Fort Lauderdale, Florida, USA
11K employees (412 in marketing)
56% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
48.5%
Direct
41.6%
Referral
7.8%
Social
0.7%
Paid
1.3%

Headcount Trend

Current headcount: ~10.7K

Marketing Team

Marketing Team Size
364 (3% of company)
Median Career Experience
14 years
Median Tenure
4.8 years

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 10 months ago

Funding History

  • May 2025
    Post IPO Debt • $700M

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