Responsibilities

• Identify and develop strategic marketing strategies, growth opportunities and customer targets.
• Build high, wide and deep customer connections; drive new specifications; manage projects start to finish; contribute to closing of new profitable business.
• Collaborate with sales leadership, technology leadership, corporate marketing, and sales teams to achieve business objectives.
• Innovation and Profitable Growth: drive profitable growth in key market segments through well executed cross-functional strategic marketing plans; conduct market research and analysis to track future trends, needs, competitive intelligence, and product/service performance; own the linkage between customer, business and technology.
• Commercialization: translate customer and market trends into innovation focus to support Avient growth; ensure successful commercialization of market-driven products/technology; develop and drive marketing campaigns for new product launches.
• Lead a team of marketing and product management professionals in day-to-day activities and best practice development.
• Oversee Marketing Processes: ensure creation, deployment and use of New Product Commercialization Process, situational analysis, sales and marketing planning, profitability analysis and EVE tools.
• Drive Strategic Planning: develop strategic plan, operating plan and marketing communications plan; implement cross-functional strategic marketing direction.
• Market and Competitive Intelligence: measure market trends and competitive activities; attend trade/organization functions to gather market information.
• Marketing Communications: coordinate creation of marketing tools, literature, webinars, advertising, brand awareness, trade shows; coordinate promotions and campaigns; communicate marketing activities and lead generation to commercial teams.

Requirements

• Bachelor’s or master degree in marketing, engineering discipline, polymer, chemistry or related space
• 10+ years of global specialty chemical marketing, composite material or related experience preferred
• Deep understanding and experience qualifying specialty materials with OEMs, brand owners and/or component manufacturers.
• Demonstrated ability to lead and develop a team in marketing and product management execution
• Highly motivated, self-starter with drive for success
• Strong customer centric attitude and business acumen
• Strong analytical thinking, organizational and collaboration skills
• Excellent negotiation and persuasion capabilities
• Ability to influence and communicate across all roles and levels both internally and externally