Responsibilities

• Lead integrated campaign strategy
• Translate product priorities, audience needs, revenue goals, and operational realities into actionable campaign plans.
• Guide campaigns across the customer journey, from awareness and consideration through conversion, retention, reactivation, and repeat participation.
• Balance enterprise priorities with the needs of each Woodward location and audience.
• Coordinate cross-channel execution
• Bring digital, web, CRM, email, social, content, and paid media partners together around one coordinated plan.
• Create clear channel briefs, campaign calendars, workback schedules, milestones, and approval paths.
• Maintain consistency in messaging and sequencing while adapting execution for local markets and customer segments.
• Identify dependencies, remove blockers, and hold internal teams and external partners accountable for timely, high-quality delivery.
• Drive product and revenue marketing

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 7+ years of experience in integrated marketing, campaign management, product marketing, or a related discipline.
• Experience leading multi-channel campaigns from strategy through execution, reporting, and optimization.
• Experience coordinating cross-functional teams across digital, web, CRM, email, social, content, and performance marketing.
• Demonstrated people-management experience, including setting priorities, developing talent, providing feedback, and ensuring accountability.
• Ability to connect marketing plans to customer acquisition, conversion, retention, and revenue goals.
• Strong project-management skills, including the ability to manage multiple priorities, stakeholders, timelines, and budgets.
• Experience using customer insights and performance data to improve marketing decisions.
• Excellent written, verbal, presentation, and relationship-management skills.

Preferred

• Youth, sports, outdoor recreation, camps, hospitality, tourism, destination marketing, membership, or consumer lifestyle brands.
• Supporting multiple locations, products, or business units in a centralized or matrixed organization.
• Youth culture, action sports, creator communities, or sport-community marketing.

Benefits

• Competitive base salary range.
• Annual performance incentive bonus plan.
• Company matched 401K.
• Industry leading Health, Dental, and Vision plans.
• Flexible paid time off.
• Complimentary access to Snowbird and most POWDR-owned resorts.
• Friends & family discounts and complimentary passes.
• Discounts on food, retail, and gear.