Responsibilities

• Own and evolve ’Ôrəbella’s influencer and creator strategy across earned, gifted, affiliate, eventing, and paid programs.
• Devise and execute comprehensive influencer strategy across different creator tiers, budget parameters, and business objectives.
• Develop programs that support product launches, marketing campaigns, retailer priorities, founder moments, events, and broader business objectives.
• Build a diverse, brand-aligned creator ecosystem spanning emerging talent, established influencers, cultural tastemakers, experts, and brand advocates.
• Identify creators who authentically reflect ’Ôrəbella’s values, aesthetic, audience, and growth priorities.
• Develop long-term relationships and ambassador programs that deepen creator affinity and drive sustained advocacy.
• Stay ahead of creator trends, cultural conversations, platform changes, and emerging talent within beauty and the broader cultural landscape.
• Maintain alignment between the brand’s influencer strategy and Bella’s social presence, identifying thoughtful opportunities for collaboration and amplification.
• Lead influencer paid campaigns from initial strategy and talent selection through outreach, negotiation, briefing, execution, posting, and reporting.
• Create clear, inspiring briefs that communicate campaign objectives, key messages, creative direction, content requirements, timelines, and deliverables.

Requirements

• 8+ years of experience in influencer marketing and social media marketing
• Bachelor's Degree in Marketing or related field
• Prior beauty experience is required
• Highly proficient in all social media and creator platforms
• Proficient in Microsoft Office and Google Suite
• Proven ability to handle sensitive, fast-paced environments with discretion and calm
• Exceptional communication, organization, and people skills
• Deep understanding of beauty/fashion/culture industries + knowledge of beauty trends and competitive market
• Strong organizational skill with the ability to manage tight budgets and timelines
• Self-starter with the ability to initiate and drive projects to completion with little oversight

Benefits

• Salary: $125,000
• Unlimited PTO
• Medical, Dental, Vision
• Company gratis
• Remote work environment
• Creative, collaborative and nimble team
• Room for ample growth and development