Responsibilities

• Build and manage Blueprint's paid influencer program from sourcing and outreach through negotiation, contracting, content delivery, usage rights, and performance evaluation.
• Prioritize partners whose audiences align with Blueprint's mission, performance, and positioning, and who can generate content that works in both organic and paid environments.
• Own the earned influencer program: tiering strategy, proactive seeding, gifting, ambassador relationships, and launch mailers. Develop the creative approach for how Blueprint shows up in organic content moments and build a bench of engaged partners who know the brand, not just a transactional roster.
• Partner directly with Paid Media to activate creator content across whitelisting, dark posting, and boosted distribution. Understand what performs in paid environments and translate those insights to actionable, digestible creative and talent briefs regularly.
• Develop the quarterly influencer roadmap integrated with the campaign calendar, product launches, and brand moments. Own budget and map initiatives across paid partnerships, usage rights, and earned programs with full accountability to ROI.
• Define and track KPIs across paid and earned: reach, engagement, EMV, conversion signals, content quality, and amplification ROI, reporting these into digestible and actionable insights for cross-functional stakeholders and senior leadership.
• Collaborate with Content and Creative to align messaging, asset formats, and storytelling so influencer output is on-brand and usable across channels.
• Own, build, and document the operational infrastructure and team that supports influencer program scale (e.g. outreach workflows, contract templates, gifting logistics, reporting cadences, partnership tracking systems).
• Manage agency and platform relationships where applicable and own vendor evaluation and selection for influencer tools and tracking.