Responsibilities

• Develops and leads key elements of the Allied Healthcare Professionals (AHCP) personal and non-personal promotional brand strategy aligned to prioritization and brand campaigns.
• Supports the build, execution, and sustainment of the Plan of Action (POA) for the CL field team inclusive of the four products in the HIV Treatment/Prevention portfolio and develops prioritization for the five HIV therapies in Gilead’s portfolio.
• Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and the field CL team. Regularly measures the success of initiatives.
• Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy.
• Assists in the creation of personal and non-personal promotional tactics utilized to drive brand/franchise preference.
• Assists in the development of unbranded disease education for key congresses, events, local/regional marketing strategies, and the CL team.
• Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production.
• Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development, and other key internal stakeholders.
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
• Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns.

Requirements

• BA/BS degree and 8+ years of relevant experience; OR
• MA/MS degree and 6+ years of relevant experience; OR
• Experience must include leading cross-functional projects.
• 6+ years of experience.
• Bachelor's degree in Marketing or a related field required.
• Familiarity with marketing fundamentals, strategy, sales, and commercial policies and practices.
• Previous experience in marketing research and/or pharmaceutical sales desired.
• MBA or other advanced business degree desired.
• Therapeutic area knowledge preferred.
• Direct-to-Patient experience preferred.

Preferred

• MBA or other advanced business degree desired.
• Therapeutic area knowledge preferred.
• Direct-to-Patient experience preferred.
• Experience with Advocacy, Community, and National Health Systems and Services preferred.
• Canada & Managed Markets experience preferred.
• Previous experience in marketing research and/or pharmaceutical sales desired.

Benefits

• discretionary annual bonus
• discretionary stock-based long-term incentives (eligibility may vary based on role)
• paid time off
• a benefits package
• company-sponsored medical, dental, vision, and life insurance plans