Responsibilities

• Develops and leads key elements of the Allied Healthcare Professionsl (AHCP) personal and non-personal promotional brand strategy aligned to the priortization and brand campaigns.
• Supports the build, execution and sustainment of the Plan of Action(POA) for the CL field team inclusive of the 4 products in the HIV Treatment/Prevention porfolioand develop the prioritization for the 5 HIV therapies in Gilead’s portfolio.
• Drives execution through the management of and partnership with external agencies, internal cross-functional partners, and field CL team. Regularly measures the success of initiatives.
• Implements product promotional communication strategy for AHCP promotions, ensuring alignment with the overall brand strategy
• Assist in the creation of personal and non-personal promotion tactics utilized to drive brand/franchise 1
• Assist in the development of unbranded disease education for for key congresses, events, local/regional marketing strategies and CL team
• Gains approval for marketing materials through an internal review process, including management reviews and Med-Legal-Reg. Secures final production.
• Works cross-functionally with Sales, Data Insights & Analytics, Legal, Regulatory, Medical, Commercial Learning & Development and other key internal stakeholders.
• Analyzes complex brand opportunities and provides logical recommendations; leads any required action planning.
• Provides tactical and strategic input on key planning teams such as promotional campaigns, omnichannel marketing executions, and unbranded disease education campaigns

Requirements

• Bachelor's Degree and Eight Years’ Experience
• OR Masters' Degree and Six Years’ Experience
• OR Ph.D.

Preferred

• Bachelors Degree and 8+ years of experience.
• A demonstrated record of successful pharmaceutical/biotech marketing progression/experience
• A proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities
• Experience with marketing strategy, sales, and regulatory policies and practices
• Ability to conceive, develop, and implement multi-dimensional marketing and business plans
• Experience in working on category leading brands and omni/multi-channel marketing a plus
• Established ability in the execution of multiple/complex initiatives within the marketing mix, which require tactful cross-functional execution
• Strong verbal, written, and interpersonal communication skills
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on developing marketing materials.
• Ability to successfully work with external agencies, including advertising, media, and medical education vendors, to develop initiatives and materials.