Responsibilities

• Platform Expertise and Leadership
• Support day-to-day administration and technical execution within the Martech platform that powers paid product and membership growth.
• Manage platform configuration, campaign builds, feature enablement, targeting logic, and ongoing optimization.
• Partner with Marketing, Product, Data, and Engineering teams to translate business requirements into technical platform configurations, data requirements, audience logic, and user experiences.
• Manage execution of new onsite units, triggers, personalization rules, and user flows in partnership with Marketing, Product, and Martech teams.
• Own day-to-day platform support and technical aspects of campaign setup, troubleshooting, testing, and QA.
• Partner with Data and Marketing teams to define and maintain data schemas, user attributes, events, and audience structures used to build user profiles, targeting rules, and audience cohorts.
• Support implementation and troubleshooting of data integrations, APIs, event tracking, tags, and platform-to-platform data flows.
• Validate data and event behavior across platforms to ensure campaigns and targeting logic execute accurately.
• Support Subscription and Conversion Optimization

Requirements

• Education: Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• 5+ years of experience in marketing technology, marketing operations, growth platforms, or technical platform operations.
• Hands-on experience administering and implementing technical components of platforms such as Piano, Wunderkind, Digioh, or similar onsite marketing and conversion platforms.
• Strong understanding of subscription funnels, conversion optimization, lifecycle marketing, and digital customer journeys.
• Experience configuring audience segmentation, targeting rules, conditional logic, triggers, and personalized onsite experiences.
• Experience with A/B and multivariate testing frameworks and marketing experimentation.
• Working knowledge of APIs, webhooks, event-based integrations, tag management, and data flows between Martech platforms.
• Understanding of data schemas, user profiles, event data, identifiers, and audience attributes and how they are structured for activation within Martech platforms.
• Familiarity with marketing analytics, event tracking, campaign measurement, and debugging data or tracking issues.
• Experience working cross-functionally with Marketing, Product, Analytics, Data, and Engineering teams.

Preferred

• Familiarity with browser developer tools and debugging onsite campaign behavior preferred.

Benefits

• In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.