Senior Manager, Generative Engine Optimization (GEO) and Search Strategy

Lambertville, NJ (Remote)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own integrated GEO and search strategy across client engagements, translating AI-driven trends into actionable recommendations and collaborating cross-functionally to drive audits, playbooks, and content optimization.

  • GEO & Search Strategy: Define and execute cross-channel SEO and GEO playbooks with content, analytics, technical, and paid media teams.
  • Analytics & Insights: Analyze search behavior and AI-generated visibility to surface opportunities and drive insights-led deliverables.
  • Content & Optimization: Align on-site and content optimization for intent and answer-first formats, working with content and creative teams.

Job Description

Responsibilities

  • GEO & Search Strategy - Support the development and execution of GEO and SEO strategies across client engagements
  • GEO & Search Strategy - Translate evolving AI/search trends into clear, actionable recommendations for clients and internal teams
  • GEO & Search Strategy - Contribute to the buildout and refinement of GEO frameworks, playbooks, and best practices
  • GEO & Search Strategy - Partner with cross-functional teams (content, analytics, technical, and paid media) to ensure integrated execution
  • Analytics & Insights - Analyze search behavior and visibility across traditional search engines and AI-driven platforms
  • Analytics & Insights - Identify opportunities to improve brand presence, accuracy, and authority in both search results and AI-generated answers
  • Analytics & Insights - Support the development of insights-driven deliverables, including audits, playbooks, and performance reporting
  • Content & Optimization - Guide content and on-site optimization efforts aligned to both SEO and GEO best practices
  • Content & Optimization - Ensure content is structured, accessible, and aligned to intent for both search engines and LLMs
  • Content & Optimization - Partner with content and creative teams to evolve content strategies toward answer-first, modular, and AI-ready formats

Requirements

  • 5+ Years of experience in SEO and search strategy
  • 1-2 Years of experience in AI search
  • Strong foundation in SEO, search strategy, and digital analytics
  • Working knowledge of AI-driven search and emerging LLM-based discovery platforms
  • Experience translating insights into actionable strategy and execution plans
  • Ability to manage multiple projects and priorities in a fast-paced environment
  • Strong communication skills with the ability to simplify complex topics for clients and internal stakeholders
  • Experience working cross-functionally across content, technical, and analytics teams

Preferred

  • Experience in healthcare, pharma, or regulated industries
  • Experience with technical SEO, content optimization, or site architecture
  • Familiarity with analytics and SEO tools (e.g., Google Search Console, GA4, Screaming Frog, SEMrush, etc.)
  • Exposure to AI search tools and platforms (ChatGPT, Perplexity, Gemini, etc.)
  • Experience with AI measurement tools strongly preferred (Profound, Scrunch, Adobe, etc.)

Benefits

  • Real Chemistry offers a comprehensive benefit program and perks, tailored to your region.
  • Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
  • Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
  • Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.
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Real Chemistry

3.2 Glassdoor

Real Chemistry drives the commercial success of healthcare companies by creating AI-powered, idea-driven healthcare experiences with the customer at the center. Over 2,000 experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

Founded in 2001
New York, New York, USA
2.5K employees (648 in marketing)
44% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
53.9K
Monthly Google Ads Budget
$1.4K
Traffic Source Mix
Search
27.3%
Direct
53.5%
Referral
5.9%
Social
12.5%
Paid
0.7%

Headcount Trend

Current headcount: ~2.5K

Marketing Team

Marketing Team Size
461 (18% of company)
Median Career Experience
14 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
28

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