Senior Manager, Experience Go to Market & Strategy
Austin, TX (Hybrid)
$152K/yr – $244K/yrSenior Level4+ years expFull time
Posted 7 days ago
Job Summary
Own and drive GTM strategy and enablement across marketing, sales, and customer service; translate strategy into compelling narratives, materials, and internal communications; coordinate with leadership and cross-functional partners to align objectives, audiences, and rollout plans.
Job Description
Responsibilities
- Define and drive GTM strategies for Customer Journey across marketing, sales, and customer service.
- Partner with Marketing and Sales teams to develop positioning, messaging, value propositions, and adoption strategies.
- Drive GTM and enablement efforts by defining use cases, value, success metrics, and rollout plans.
- Own the strategic oversight of user-facing tools impact on the user Journey
- Help translate GTM strategy into clear narratives, messaging, and execution materials.
- Support the development of strategic plans, leadership updates, internal presentations, and decision-making materials.
- Work alongside leadership to clarify objectives, define audiences, and shape the communication approach for major GTM initiatives.
- Help connect day-to-day team activities to broader GTM priorities and company goals.
- Develop clear, compelling internal communications related to GTM strategy, priorities, launches, initiatives, and updates.
- Draft and refine messaging for internal channels such as all-hands meetings, leadership updates, team meetings, email, newsletters, intranet posts, and enablement sessions.
Requirements
- 4+ years of experience in GTM strategy, enablement, internal communications, or product marketing
- Strong understanding of GTM teams and commercial priorities.
- Exceptional written and verbal communication skills.
- Experience creating internal communications, enablement materials, executive decks, launch plans, or strategic narratives.
- Strong project management and stakeholder management skills.
- Ability to synthesize complex information and turn it into simple, actionable messaging.
- Comfort working with senior leaders and cross-functional teams.
- Strong judgment, attention to detail, and ability to operate in a fast-paced environment.
- Experience in B2B SaaS or technology.
- Experience supporting sales enablement, GTM transformation, product launches, or strategic planning.
Preferred
- Experience in B2B SaaS or technology.
- Experience supporting sales enablement, GTM transformation, product launches, or strategic planning.
- Background in Product Marketing, Sales Strategy, Revenue Operations, Enablement, or Chief of Staff functions.
- Experience creating content for executive audiences and field teams.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.
Founded in 2011
Foster City, California, USA
29K employees (1,634 in marketing)
Salaries
Posted range
$152K/yr – $244K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,328 (5% of company)
Median Career Experience
19 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
15
People
HR / Recruitment
Marketing Leadership

Kyndra Russell
Chief Marketing Officer, North America
At the company for 1 year 1 month

Frank Cooper III
Chief Marketing Officer
At the company for 4 years 5 months

Ariella Kurshan
SVP B2B and Product Marketing
At the company for 1 year 2 months

Bryant Aponte
VP, Global B2B Marketing
At the company for 3 years 1 month
Funding
Last Raise
Post IPO Equity, 10 years ago
Funding History
- Sep 2016Post IPO Equity
Traffic Signals
Monthly Visitors
3.3M
Monthly Google Ads Budget
$113.1K
Traffic Source Mix
Search
41.8%
Direct
47.1%
Referral
8.8%
Social
1.2%
Paid
1%
Headcount Trend
Current headcount: ~29.4K




















































