Responsibilities

• Amplification Strategy: Lead the strategy for amplifying NPR's journalism and talent, driving influence and recognition for the work and the people who make it.
• Media Relations: Promote major investigations, exclusive interviews, and podcast launches through deep relationships with bookers, media-desk reporters, and consumer press.
• Creator Economy Engagement: Build influence by engaging podcasters, newsletter writers, and Substack creators to drive audience growth through cross-promotion and organic mentions.
• Talent Positioning: Oversee Talent Relations to position NPR’s journalists as leading voices across external media and new platforms, ensuring alignment with editorial publicity.
• Emerging Channel Pilots: Identify and pilot new ways to extend reach when traditional press isn't the right tool, including AI visibility and emerging distribution platforms.
• Strategic Events: Partner with leadership to direct NPR's event presence as a channel for creator relationships, talent visibility, and cross-promotion deals.
• Newsroom Partnership: Build connections with newsroom leadership to support editorial moments that define the brand and provide narrative defense for coverage decisions.
• Team Leadership: Manage and mentor a team of publicists and talent professionals, setting a modern KPI framework that values influence over simple placement counts.

Requirements

• 7+ years in communications, PR, media relations, or audience strategy.
• 3+ years of experience inside a news, media, or content organization.
• 3+ years of experience managing communications professionals.
• Proven track record of amplifying editorial work across multiple channels (press, creators, platforms, and events).
• Direct experience operating within a 24/7 news cycle.
• Willingness to work flexible hours, including weekends, as editorial events require.
• Bachelor’s degree in Communications, Journalism, or a related field, or equivalent work experience.
• This is a hybrid permitted role. The employee will be required to be in the office at the Washington, D.C. or New York City location at least 3 days a week. The employee must also reside in the Washington, D.C., Maryland, Virginia, or New York City Metro Areas.

Preferred

• Existing relationships within the podcast and audio creator community
• Experience promoting TV or video journalism
• Direct experience handling editorially sensitive coverage and high-profile newsroom dynamics
• Background in the audio industry, press or creator-economy media

Benefits

• NPR Benefits: NPR offers access to comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.