Responsibilities

• Direct and manage the daily workflow of all digital team members and campaigns, including proposal development, pixel implementation, campaign activation and maintenance, and post-buy recaps
• Interface with Agency teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, including programmatic, high impact, direct IO strategies across CTV, OLV, Display, Audio and DOOH
• Assume accountability and ownership of digital campaign execution, optimization and performance reporting across multiple platforms
• Lead measurement strategy including attribution, incrementality testing, conversion tracking, and audience insights
• Evaluate campaign performance against KPIs and develop optimization recommendations that improve efficiency and ROI
• Partner with analytics teams to develop reporting frameworks and actionable business insights
• Present performance findings, test results, and strategic recommendations to clients and internal stakeholders
• Identify growth opportunities across CTV, digital video, paid media, audience targeting, and emerging platforms

Requirements

• Four-year college degree from an accredited university, Marketing degree preferred, but not required
• Expert knowledge of Programmatic platforms including Amazon DSP, Viant, and Trade Desk
• Experience with CM360 andGA4
• Experience working within a performance marketing or performance-driven agency environment
• Direct experience managing CTV campaigns at scale
• Deep knowledge of programmatic and digital media planning and buying
• Experience with A/B testing, incremental lift analyses, and customer segmentation
• Exceptional verbal and written communication skills, ability to both think strategically and execute tactically
• Experience with pixel implementation and verification
• Experience with clean room and advanced audience measurement solutions is a plus