Responsibilities

• Strategy & Digital Storytelling
• Translate communications strategy into digital storytelling by developing clear narratives, messaging structures and content approaches that guide how CooperVision shows up across digital channels globally.
• Define global web content strategy by establishing content structures, messaging priorities and user journey principles across a multi-market website ecosystem, ensuring consistency and quality across country domains.
• Lead global social media strategy by owning corporate social channels (primarily LinkedIn), defining editorial direction, and ensuring a consistent global voice and presence.
• Define content-led global SEO/GEO/AEO strategy by identifying priority themes, topics and opportunities aligned to how professional and consumer audiences search, and setting guidance for content structure and discoverability.
• Design audience-led digital experiences by guiding content and journeys that meet the needs of both professional (ECP) and consumer audiences, supporting education and commercial pathways.
• Content Frameworks & Governance
• Establish global content standards and frameworks by creating messaging architectures, content systems and scalable toolkits that can be adopted and localised by in-market teams.
• Establish digital channel governance by setting principles, standards and guardrails for how content is expressed across web, social and search, and acting as a guardian of the global digital narrative.
• Market Enablement & Alignment

Requirements

• Experience: Minimum 7–10 years’ experience in digital communications, content strategy or digital marketing
• Experience: Proven experience in a global or regional role within a complex, matrixed organisation
• Experience: Experience in healthcare, regulated or B2B environments preferred
• Education: Degree-level education in Business, Marketing or related field
• Education: A relevant digital marketing or communications qualifications
• Knowledge, Skills, and Abilities: Strong expertise in digital content strategy, digital communications or content-led marketing
• Knowledge, Skills, and Abilities: Proven ability to translate complex strategies into clear, engaging digital storytelling
• Knowledge, Skills, and Abilities: Strong understanding of digital ecosystems (web, social, search) from a content and experience perspective
• Knowledge, Skills, and Abilities: Experience designing and scaling content frameworks and messaging architectures
• Knowledge, Skills, and Abilities: Familiarity with content management tools, specifically BrightEdge (SEO and content optimisation), Sprout Social (publishing and optimisation of social content)

Preferred

• Experience in healthcare, regulated or B2B environments preferred