Responsibilities

• Lead strategic thinking across B2C and B2B initiatives including brand and product positionings, digital experiences and customer journeys, and integrated/360 campaigns, translating business and marketing challenges into clear, actionable strategies.
• Develop campaign briefs, communications plans, customer journeys and activation frameworks that inspire creative and marketing teams, guiding development and execution.
• Serve as a strategic thought leader and trusted partner to internal clients, building strong working relationships and bringing a clear point of view to shape business, marketing and creative decisions.
• Partner closely with creative, marketing, product, digital, data, analytics and insights teams to bring strategies to life through relevant, differentiated ideas and experiences.
• Synthesize research, data and insights into compelling strategic narratives and recommendations for senior stakeholders.
• Operate with a high degree of ownership and independence, independently navigating complex strategic challenges, shaping the work and driving it forward.

Requirements

• 5–7+ years of relevant experience at a leading creative agency and/or in client-side creative or brand strategy roles.
• Deep experience developing strategic positioning and frameworks, creative briefs and communications strategies across B2C and/or B2B businesses.
• Demonstrated ability to translate brand and communications strategy across channels, customer journeys and business contexts, creating a clear strategic through-line across the end-to-end customer experience.
• Experience shaping research approaches to uncover meaningful insights and synthesizing research, data and market intelligence into compelling strategic points of view and actionable recommendations.
• A problem-solving mindset and confidence independently navigating complex and ambiguous business challenges, shaping a differentiated strategic point of view and influencing the direction of the work.

Preferred

• Expertise in B2B strategy and/or digital customer experience and journey strategy is a plus.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities