Senior Manager – Content, Social & Influencer
Boston, NY (On-site)
Posted 3 months ago
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Job Description
Key Responsibilities
Content & Social Strategy Leadership
- Own and evolve Tatte’s social-first content strategy across Instagram, TikTok, and emerging platforms
- Translate brand, product, and business priorities into a clear, actionable content roadmap
- Build and maintain an integrated content calendar aligned to campaigns, launches, partnerships, and cultural moments
- Establish creative standards & platform best practices to ensure content is distinctive, elevated, and on-brand
- Lead external partners (freelancers, creators, agencies) to scale high-quality content production.
- Lead ideation and development of platform-native content including short-form video, behind-the-scenes storytelling, and cultural moments
- Oversee execution of always-on content and campaign assets that reflect Tatte’s hospitality, craft, and energy
- Direct and manage photo/video shoots to ensure strong visual storytelling and brand consistency
- Partner with Brand and Creative teams to translate Concept Essence into compelling, modern storytelling
- Ensure all content reflects real café experiences and resonates authentically with guests and teams.
- Build and lead a high-impact creator and influencer ecosystem aligned to Tatte’s brand and audience
- Identify, source, and manage relationships with creators, tastemakers, culinary voices, and cultural partners
- Develop integrated influencer campaigns that drive reach, awareness, and brand affinity
- Lead partnerships end-to-end: sourcing, briefing, execution, and performance evaluation
- Cultivate earned media opportunities that expand Tatte’s cultural relevance across digital and traditional platforms.
- Own digital community strategy, including social listening and engagement best practices
- Build meaningful connections with guests by amplifying café culture, team stories, and guest experiences
- Identify opportunities to deepen engagement through storytelling, partnerships, and real-time content
- Ensure Tatte shows up consistently as a premium, hospitality-driven brand in digital spaces
- Define and track key performance metrics including engagement, reach, audience growth, traffic, and conversion
- Partner with Performance Marketing to optimize creative for paid social and digital campaigns
- Implement test-and-learn frameworks across formats, creators, messaging, and platforms
- Translate insights into actionable recommendations to continuously improve content effectiveness.
- Partner across Brand, Marketing, Creative, Operations, and Café teams to support launches and campaigns
- Work closely with café teams to capture authentic, in-the-moment content
- Align content initiatives with broader commercial priorities and business goals
- Support digital discovery and conversion in partnership with web and SEO teams
QUALIFICATIONS & EXPERIENCE
- 6–8+ years of progressive experience in content, social, influencer, or digital marketing (hospitality, food, or premium consumer brands strongly preferred)
- Proven experience leading cross-functional initiatives and managing multiple priorities in a fast-paced, high-growth environment
- Demonstrated ability to lead creators, freelancers, or agency partners to deliver high-quality content at scale
- Strong creative judgment paired with analytical rigor; able to balance brand storytelling with performance outcomes
- Ability to influence without authority and collaborate effectively across Brand, Marketing, Operations, and Café teams
- High level of organization, attention to detail, and follow-through across multiple campaigns and content streams
- Deep familiarity with social platforms (Instagram, TikTok) and content production workflows (photo, video, short-form)
- Experience working in a café, restaurant, hospitality, or multi-unit retail environment
- Hands-on experience capturing content in live environments (stores, restaurants, events)
- Familiarity with influencer platforms, social analytics tools, and content management systems
- Experience partnering with Performance Marketing teams to optimize paid social creative
- Basic understanding of web, SEO, and digital discovery tools.
- Spanish language proficiency is a plus
Our Benefits & Perks
- Competitive pay - ranging from $125,000-$145,000/year (depending on experience), and bonus potential of up to 15%
- 401(k) (with a vesting match)
- Health, dental and vision insurance
- Paid vacation time and paid sick time
- Free employee assistance program services
- Free drinks and generously discounted meals
Tatte Bakery & Cafe
Founder Tzurit Or started Tatte Bakery in 2007, baking in her home kitchen and selling her delicious creations at Boston’s farmers markets. After only one summer, Tatte opened its first brick-and-mortar bakery in Brookline, Massachusetts. It was small but mighty- a welcoming space for the neighborhood to gather around great food, pastry, and coffee that also provided a sense of home and belonging.Tatte continues to grow with more cafes opening in Greater Boston, Washington, D.C., Maryland, and Virginia. Each cafe has its own personality and style but always stay true to the original spirit of Tatte: A place of gathering that brings inspiration, comfort and joy...a place where you feel like you belong.DREAM & GROW WITH USAt Tatte, we are a team from diverse backgrounds working together To Inspire, Care for, and Nurture Life. Every day. We invite anyone who is passionate, ambitious, genuine, loves people, and wants to serve delicious food, pastry, and coffee to join our team. We are looking for people who appreciate and respect what we do and are truly excited to take part in our journey. There are many different ways to join our team and the opportunity for growth is there for those wanting to learn and build a career with us.OUR MISSION & VALUESAs Tatte, we share a mission To Inspire, Care for and Nurture life. Every Day.Working together, we aspire to and live from four core values: -Uncompromising Quality & Craftsmanship -Always Learn, Grown, Be Curious & Creative. Have Fun. -Be Kind. Practice Empathy – the Rarest and Purest Form of Generosity -Integrity: Doing the Right Thing the Right Way MattersPOSITIONS ON OUR TEAMWe’re hiring General Managers, Assistant General Managers, Cafe Managers, Café Head Chefs, Sous Chefs, Kitchen Managers, Counter Staff, Baristas, Line Cooks, Prep Cooks, Dishwashers, Pastry Chefs, Pastry Cooks, Bread Bakers, and many others...Find out more at http://tattebakery.com/careers!
