Responsibilities

• Agency Management & Omnichannel Execution
• • Serve as the day-to-day lead for consumer agency partners, including media, digital, CRM, analytics, creative, and web agencies.
• • Translate consumer marketing strategy into actionable agency briefs and integrated execution plans.
• • Lead weekly agency status meetings, ensuring priorities, timelines, dependencies, and deliverables remain aligned.
• • Partner with agencies to recommend campaign optimizations based on performance data and evolving business priorities.
• • Hold agency partners accountable for executional excellence, proactive thinking, and continuous improvement.
• Consumer Digital Experience
• • Serve as the business owner for the Viaskin Peanut consumer digital ecosystem, overseeing the strategy, launch, governance, and ongoing optimization of the patient website and other owned consumer channels in partnership with agency partners.
• • Own digital content governance across consumer channels, ensuring timely publication, regulatory compliance, content lifecycle management, and alignment with evolving brand priorities.
• • Ensure brand and messaging consistency across all owned digital channels, including the website, email programs, CRM-driven touchpoints, and patient portal experiences, working closely with agency partners to deliver integrated campaigns

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field. Advanced degree (MBA, MS, PharmD) preferred.
• 5+ years of pharmaceutical or biotech marketing experience, with a focus on omnichannel marketing, or digital marketing experience.
• Experience leading promotional review, and hands-on experience managing pharmaceutical MLR/PRC submissions and working within Veeva PromoMats or an equivalent promotional asset management system.
• Demonstrated experience managing external agency partners.
• Strong project management skills with experience managing integrated, multi-vendor campaign timelines in a regulated industry.
• Experience measuring and optimizing omnichannel campaigns.
• Highly detail-oriented with excellent written and verbal communication skills.

Preferred

• Experience supporting a specialty or rare disease product launch, particularly in a pre-commercial or launch-stage biopharmaceutical company.
• Familiarity with pediatric health, allergy/immunology, or other specialty therapeutic areas with complex patient journeys.
• Knowledge of SEO/SEM best practices and experience working with paid media and digital agency teams.
• Experience with marketing automation platforms and CRM-driven patient engagement programs.
• Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.
• Prior experience in a consumer operations or omnichannel role within a pharma or biotech brand team.