Responsibilities

• Build and execute proactive and reactive media communications strategies and tactics that support land projects and transactions, local, state and federal policy work when needed, and general POST corporate activities using messaging that effectively communicates our mission, vision, strategic plan directions and values. Weave separate initiatives into a comprehensive narrative when possible.
• Lead the process to define, coordinate and disseminate high-impact messages across internal teams, including subject matter experts, content, digital, fundraising and executive teams.
• Collaborate with external partners, legal counsel, and other relevant parties as necessary for coordination and alignment.
• Work to incorporate POST’s three pillars of building climate resilience, enhancing biodiversity and expanding equitable public access to nature into messaging content, media relations, and activities in a way that makes POST’s brand accessible, welcoming and friendly to all the communities we serve.
• Develop relationships with and act as the central point of contact with media contacts that focus on land conservation, land use, local climate change-related issues, and other stakeholders while managing and optimizing our PR agency relationship.
• Engage and align POST staff and board with messaging initiatives including public-facing assets like media statements, blog posts, communications plans, briefing materials for spokespeople and more.
• Prepare and train spokespeople both internal and external to POST as appropriate.
• Advise POST leadership on media strategy, and clearly communicate various campaign goals and performance metrics.
• Support crisis communications when necessary and quickly drive cross-functional team alignment; regularly anticipate reputational risks and develop appropriate communication actions.
• Manage in-bound press inquiries on a range of time-sensitive issues and other mid- and longer-term opportunities.

Requirements

• 7+ years of professional experience in corporate communications including media relations.
• A strong understanding of the Bay Area land conservation industry, players, practices and norms.
• A strategic communications professional with a strong ability to communicate and work across multiple stakeholders on story opportunities and projects.
• Strong media relations skills with experience in crisis communications.
• Comfortable providing counsel to C-level executives, and working independently to identify problems and solutions.
• Ability to move seamlessly between big strategic thinking and tactical execution, and juggle multiple, sometimes competing priorities, to set a vision and guide colleagues toward implementation.
• An excellent verbal and written storyteller able to craft compelling corporate narratives.
• Experienced in public relations agency management and resource allocation.
• Able to work with discretion, professionalism and sensitivity when dealing with complex, sensitive, and confidential issues.
• Diplomacy and positivity in challenging situations, and the ability to receive and deliver constructive criticism.

Benefits

• Benefits: excellent benefits including medical, dental, vision, retirement account contribution & matching, generous time off, paid maternity/paternity/family medical leave, pet insurance, excellent learning and mental/physical wellness programs, personal mobile/internet usage stipend, commuter benefits, and more!