Responsibilities

• Supports team with development and implementation of marketing plans focused on segmenting, targeting and positioning for the postpaid subscription base portfolio, including new product introductions and promotional offers. Requires extensive performance management including analysis of customer insights and business performance, and marketing campaign performance.
• Partners with cross-functional teams including operations, analytics, finance, product management, product marketing, consumer intelligence and insights, acquisition, brand, creative, pricing and more to develop and implement customer plans. The role requires strong cross functional partnership across the enterprise to ensure perfect execution of new products and offers in market.
• Responsible for finding opportunities for improved results based on competitive landscape, business and campaign performance, and positioning linked to customer struggles. Provides strategic recommendation on ways to better engage with our existing consumer base.
• Leads socialization of team plans and results with cross-functional leadership team.
• Also responsible for other Duties/Projects identified by management as needed.

Requirements

• Bachelor's Degree and 7+ years' marketing or work experience OR a combination of education and experience deemed equivalent.
• 5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing including a highly consumer centric POV.
• 5+ years of people leadership experience in managing, coaching, and developing direct report(s).
• Ability to influence, lead and coach direct and cross functional teams to foster new concepts and ideas.
• Strong communications skills by presentation, written and verbal methods, and executive presence.
• Ability to develop and implement marketing strategies that increase awareness, consideration, conversion, engagement and retention. Optimize campaigns to streamline and drive team efficiency over time.
• Can drive email, SMS, push notification, and owned marketing programs to engage customers throughout their lifecycle. T&L into paid marketing programs.
• Consumer centric approach with desire for deep understanding of customer behaviors, preferences, and expectations. Uses data-driven insights to create customer journeys and content based on user behavior, demographics, and preferences. Implements targeting and retargeting strategies.
• Experience in defining and implementing go-to-market strategies and measuring performance.
• Builds roadmap and leads A/B testing initiatives for messaging, timing, and creative elements to continuously improve campaign performance.

Benefits

• At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don\'t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .