Responsibilities

• Own PR strategy end-to-end, setting the annual roadmap and prioritizing initiatives that build [solidcore]'s reputation as the leader in lifestyle, wellness and fitness space resulting in growing our national brand awareness.
• Manage the PR agency: set annual strategy, run day-to-day agency relationship, and hold the team accountable to KPIs and deliverables.
• Serve as PR's steward within marketing activation planning, identifying where and how PR can play a bigger role across campaigns and moments to generate conversation and amplify overall impact.
• Drive proactive earned media, pitching and securing placements with fitness, wellness, and business press; build and maintain relationships with key reporters and editors.
• Develop press materials with partnership with our PR agency — press releases, briefing documents, talking points, and executive messaging — for internal opportunities, studio openings, and brand moments.
• Own executive and spokesperson positioning, preparing leadership for media opportunities and ensuring consistent messaging across appearances.
• Lead crisis communication in partnership with crisis PR firm: act as the point of contact for rapid, coordinated response when issues arise.
• Track PR performance against KPIs (coverage volume, tier, sentiment, share of voice), report results to leadership, and adjust strategy based on what's working.
• New Studio Openings (30%)
• Develop and execute market-specific opening strategy, using demographics, existing brand awareness, and market type (urban vs. suburban) to shape the activation approach, channel mix, and partnership selection for each studio.

Requirements

• 7-10 years in PR, communications, or media relations, with a track record of securing media placements and leading agency relationships.
• Experience with crisis communications planning and response.
• Proven ability to build brand and marketing strategies that gain buy-in across stakeholders.
• Creative, consumer-insight-led thinker who can generate innovative ideas for bringing the brand to life — whether in a new market, a new country, or in new ways within existing markets.
• Strong project management skills; comfortable running multiple workstreams (PR, new ventures, NSO) at once without losing attention to detail.
• Excellent writing and storytelling skills, tailored to different audiences.
• Experience with new business launches, new studio openings, or international expansion is a plus.

Benefits

• Monthly cell phone stipend
• Medical, dental, and vision insurance
• Paid parental leave and parental pay benefits
• Free telehealth services
• Employee Assistance Program (EAP)
• Pre-tax commuter benefits
• Flexible PTO
• Free drop-in classes at [solidcore]
• And more!