Responsibilities

• Build UKG’s AI Discovery Strategy
• Set and lead UKG’s AI Discovery PR strategy, establishing priorities, operating practices, and measurable outcomes for the capability.
• Assess how UKG is surfaced and represented across AI-powered search and answer engines, identifying authority gaps, inaccuracies, competitive threats, and opportunities.
• Translate emerging GEO/AEO practices and changing discovery behaviors into actionable communications and reputation strategies.
• Establish clear priorities for where UKG should build authority around Workforce Operations, AI, frontline work, and other strategic conversations.
• Build Authority Across the Information Ecosystem
• Identify the sources, entities, topics, and signals shaping how AI systems understand UKG and the categories in which we compete.
• Partner across PR, Thought Leadership & Newsroom, Social, Analyst Relations, Competitive Intelligence, Marketing, Web/SEO, Product Marketing, Research, and other teams to strengthen UKG’s authority across the broader information ecosystem.
• Use earned media, analyst influence, executive thought leadership, customer proof, research, authoritative third-party content, and UKG-owned information to improve discoverability and credibility.
• Influence how communications work is conceived and activated for an AI-first discovery environment rather than creating a parallel content-production function.

Requirements

• 7+ years of experience in public relations, corporate communications, reputation, technology communications, digital communications, or a related discipline.
• Significant experience in enterprise B2B technology, SaaS, AI, or another complex technology environment.
• Deep understanding of earned authority, media ecosystems, digital reputation, and how third-party credibility influences brand and market perception.
• Strong working knowledge of AI-powered search and answer engines, GEO/AEO principles, emerging discovery behaviors, and their implications for communications.
• Demonstrated ability to analyze complex data and signals, identify patterns and competitive opportunities, and translate findings into communications strategy.
• Experience building new capabilities, programs, or operating models and influencing cross-functional teams to adopt new practices.
• Strong strategic communications judgment, executive presence, and ability to explain emerging technical concepts in clear business terms.
• People leadership experience, including managing and developing at least one team member.

Preferred

• Experience developing AI Discovery, GEO/AEO, digital reputation, or related programs within enterprise technology or a sophisticated PR environment.
• Experience with AI-discovery, search, social listening, media intelligence, or reputation analytics platforms.
• Experience working across PR, Analyst Relations, Thought Leadership, Product Marketing, SEO/Web, and other digital disciplines.
• Agency and/or in-house enterprise technology communications experience.