Senior Manager, AEO Communications & Content Strategy at Expedia Group | Seattle, WA | $155K/yr – $217K/yr

Expedia Group

Senior Manager, AEO Communications & Content Strategy

Seattle, WA (Hybrid)

$155K/yr – $217K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the editorial engine for Expedia Group by building a newsroom-like content factory that boosts visibility and trust across AI powered search and traditional channels.

Content strategy and centralized newsroom: identify timely stories, set priorities, and produce high quality content for PR, social, and influencer use.
Editorial calendar and workflow: maintain a steady pipeline of strategic content adaptable to multiple outlets and formats.
Discoverability and performance: optimize content for AI search, structure, authority, and distribution while tracking impact and trends.

Job Description

Responsibilities\n

Lead Expedia Group’s editorial content strategy, building a high-impact content engine that supports brand reputation, business priorities, and audience engagement across external communications channels.
Establish and run a centralized content function that operates like a newsroom – identifying timely story opportunities, setting editorial priorities, and producing high-quality, insight-driven content at speed.
Own the editorial calendar and content development pipeline, ensuring a steady drumbeat of relevant, strategic content that can be adapted across PR, social, influencer, and internal storytelling needs.
Develop content designed for discoverability and performance across AI-powered search environments, traditional search, and emerging platforms – applying best practices in structure, authority, relevance, and amplification.
Partner closely with PR, social, influencer, brand, regional communications, and business teams to translate company priorities into compelling stories, campaigns, and content packages.
Create scalable editorial frameworks, workflows, and governance that improve speed, consistency, and quality across content creation and distribution.
Shape content in formats that meet the moment, from reactive and rapid-response storytelling to proactive thought leadership, feature storytelling, executive bylines, media-ready assets, and platform-native content.
Identify opportunities to strengthen Expedia Group’s visibility and accuracy in AI-generated search results and summaries by improving content quality, coverage, clarity, and signal distribution.
Monitor trends in media, AI search, consumer behavior, and platform dynamics to inform editorial decisions and recommend new formats, channels, and approaches.
Partner with regional communications teams to create globally aligned content that can be efficiently localized for key markets without losing strategic consistency or editorial quality.
Use data and performance insights to refine strategy, optimize output, and measure the impact of content on visibility, engagement, reputation, and share of conversation.
Support issues and crisis response with clear, credible, rapid-turn content that helps protect brand trust and ensure accurate representation across media and AI surfaces.

Expedia Group

3.8 Glassdoor

At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides. We create transformative tech that enables unforgettable experiences for all travelers, everywhere. Our trusted family of brands are known and loved by millions, and we power more trips than anyone else. To learn more about our vision of a more open world through travel, visit www.expediagroup.com. We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form or contacting your recruiter.Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident about who they are. We do not send job offers via email, or any other messaging tools, to individuals we have not had prior contact with. Our email domain is @expediagroup.com. Our official careers website, where you can to find and apply for job openings, is careers.expediagroup.com/jobs. If you require customer service support to cancel, change or ask about a refund for your trip, you can connect with our 24/7 Virtual Agent through the following links:Expedia: https://www.expedia.com/helpcenterHotels.com: https://service.hotels.com/en-us/Vrbo: https://help.vrbo.com/For additional assistance, direct message us on Twitter @ExpediaHelp with your itinerary number and email address: https://twitter.com/ExpediaHelp

Founded in 2022

Seattle, Washington, USA

22K employees (1,459 in marketing)

careers.expediagroup.com

76% recommend to a friend

84% CEO approval