Responsibilities

• Own the development and execution of LLM optimized content strategies for core NetApp priority areas and competitive take outs ensuring plans are aligned to audience needs, messaging priorities, buyer-journey stages, owned-channel opportunities, and measurable business goals.
• Develop and execute strategies that strengthen NetApp's topical authority, expertise signals, and competitive visibility across AI-powered research and discovery experiences.
• Lead AI visibility experiments to identify new opportunities for audience engagement and discoverability.
• Lead cross-functional alignment across various teams within NetApp and agency partners to ensure content plans are clear, aligned, and executable.
• Translate audience insights, persona needs, search behavior, prompt patterns, competitive context, and performance data into documented content strategies that improve engagement, discoverability, and business impact.
• Define prompt clusters, topic clusters, and content experience plans that support visibility across traditional search, answer engines, and LLM-driven discovery.
• Build, optimize, and maintain content across owned platforms, including web experiences, blogs, resource hubs, campaign destinations, video hubs, and other high-priority customer touchpoints.
• Produce and/or oversee the creation of strategic content assets for netapp.com, including web copy, blogs, articles, videos, and interactive experiences.
• Ensure content is mapped to the full customer journey, with clear roles for awareness, education, evaluation, conversion, retention, and advocacy.
• Partner with digital, social, SEO, analytics, and campaign teams to optimize content for engagement, search visibility, LLM discoverability, conversion, and reuse across integrated marketing motions.

Requirements

• Deep expertise in B2B web content strategy, go-to-market planning, owned-channel strategy, SEO/GEO/AEO, LLM visibility, and persona-driven content experiences.
• Proven ability to own content strategy from insight through execution, including defining goals, building content plans, aligning stakeholders, and driving measurable outcomes.
• Strong understanding of buyer journeys, target personas, buying group dynamics, search behavior, prompt patterns, and the changing landscape of AI-driven discoverability.
• Ability to define prompt clusters, topic clusters, and content architectures that improve discoverability across traditional search, answer engines, and LLM-driven research experiences.
• Hands-on experience building, optimizing, and publishing content across owned digital platforms, including web, blogs, video hubs, campaign destinations, and customer engagement experiences.
• Excellent cross-functional leadership skills, with the ability to gain alignment, resolve ambiguity, influence decisions, and move work forward across various teams within NetApp, including but not limited to product marketing, strategic, targeted, & regional campaign teams, AR/PR, brand, revenue enablement, and agency partners.
• Strong editorial judgment, writing, and storytelling ability, with a focus on translating complex business and technical topics into clear, differentiated, audience-relevant content.
• Analytical mindset with the ability to define success metrics, interpret performance data, identify optimization opportunities, and connect content performance to business impact.
• Experience using analytics and GEO/SEO dashboarding tools to measure engagement, visibility, conversion, and contribution to pipeline or business goals.
• Execution-oriented mindset with strong project ownership, prioritization, communication, and operational discipline across multiple workstreams.