Senior IT Marketing Specialist at Avya Technology Private Limited | Ohio, USA

Avya Technology Private Limited

Senior IT Marketing Specialist

Ohio, USA (Remote)

Salary Not AvailableSenior Level6+ years expContract

Posted 4 months ago

Job Summary

Drive B2B IT services lead generation and AI-powered email outreach with a data-driven, outbound/inbound mix.

Generate and qualify B2B leads through outbound and inbound programs.
Must-have: Proven IT/Tech Marketing and lead-generation experience, including email campaigns.
Standout: Proficient with LinkedIn Sales Navigator and Apollo.io for prospecting and data enrichment.

Job Description

Responsibilities

Generate and qualify B2B leads for IT services through outbound and inbound strategies
Leverage tools like LinkedIn Sales Navigator and Apollo.io for targeted prospecting and data enrichment
Plan, execute, and optimize AI-powered email marketing campaigns (cold emails, drip campaigns, nurturing flows)
Use AI tools for personalization, segmentation, and improving outreach efficiency
Build and manage a strong sales pipeline aligned with business goals
Collaborate with sales and tech teams for effective lead conversion strategies
Track campaign performance (open rate, CTR, conversions) and optimize using data insights
Maintain and update lead data in CRM systems
Stay updated with the latest trends in AI marketing, automation, and IT services

Requirements

Strong experience in IT/Tech Marketing (B2B)
Proven expertise in lead generation & email marketing
Hands-on experience with LinkedIn Sales Navigator and Apollo.io
Good understanding of AI-driven marketing tools and automation
Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)
Knowledge of sales funnel, campaign analytics, and conversion optimization
Strong communication and analytical skills

Avya Technology Private Limited

Avya Technology, based in Delhi/NCR, offers a full spectrum of cutting-edge IT solutions, including website design, software creation, and mobile app development. Our team of 50+ in-house experts, with over 50 years of combined experience, is dedicated to making your business more competitive and efficient.🔹 About Us: We are a Certified Laravel Company and Certified AWS Partner⚡️ 50+ skilled software engineers, QA, and design experts⚡️ Expertise in SaaS, B2B, and Custom applications⚡️ Reliable communication and commitment to deadlines🔹 Domain/Industry Experience⚡️ E-commerce, Real Estate, Marketplace, ERP, CRM, Auction/Bidding, Healthcare, Consultancy, Auto Industry🔹 IT Services⚡️ Web Development, Mobile App Development, Full Stack Development⚡️ Cloud Consulting, DevOps Automation, Software Prototyping⚡️ Quality Assurance, Systems Integration, E-Commerce Solutions⚡️ Digital Marketing🔹 Technology Stack OverviewFrontend:ReactJS, AngularJS, VueJS, NextJSCMS:WordPress, MagentoBackend:PHP, Laravel, NodeJS, CodeIgniterDatabase:PostgreSQL, MySQL, MongoDBMobile Apps:Java, Swift, React NativeAPI:RESTful API development, 3rd party API integrationPayment Gateway Integration:Stripe, Authorize.net, PayPal, BraintreeVersion Control:GitHub, Bitbucket, SVNDevOps Tools:Docker, Kubernetes, Amazon ECSCloud Services:AWS, Google Cloud Platform, Microsoft Azure, DigitalOceanProject Management Tools:JIRA, Asana, Skype, SlackPartner with AvyaTech for innovative IT solutions that drive your business forward.

Founded in 2013

Noida, Uttar Pradesh, IND

34 employees (7 in marketing)

www.avyatech.com