Senior Integrated Media Planner (Top Tier FinServ)

New York City, NY (Hybrid)

$70K/yr – $85K/yrSenior Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and optimize cross-channel media planning and client stewardship, turning day-to-day management into measurable growth through clear RFP guidance, performance insights, and proactive partner negotiation.

  • Own media plan recommendations across tactical and high-impact activations aligned to client goals.
  • Lead performance analysis and deliver actionable optimization insights across planning, digital, and investment workstreams.
  • Foster strong partner relationships and drive incremental value through strategic negotiations and channel innovations.

Job Description

Responsibilities

  • Manage day-to-day stewardship of client business
  • Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
  • Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
  • Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives
  • Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
  • Maintain visibility into all active projects across planning, digital, and investment teams
  • Respond to client needs with speed, clarity, and professionalism
  • Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Requirements

  • 2.5+ years media planning & buying experience at a media agency
  • Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
  • Ability to recommend and implement innovative channel and process improvements
  • Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
  • Proven negotiation skills that drive incremental value for clients
  • Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc.
  • Ability to build and maintain strong, strategic relationships with media partners
  • Exceptional written, verbal, and presentation skills
  • Collaborative team player with a consultative mindset and willingness to challenge the status quo
  • Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
  • Advanced proficiency in Microsoft Office
  • Financial Services experience preferred but not required

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits
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Omnicom Media

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Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

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17.3K
Traffic Source Mix
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3.6%
Direct
10%
Referral
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Social
14.1%
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Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
75

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