Responsibilities

• Source and Vet Influencers: Conduct research to identify, vet, and prioritise influencers aligned with our brand values and the parenting space.
• Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
• Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
• Database Management: Maintain an organised internal database of influencer relationships and provide regular updates.
• Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
• Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
• Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
• Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI

Requirements

• 3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
• Bachelor’s Degree required.
• Proven experience with influencer affiliate programs and tools like Grin

Preferred

• Experience working with European and primarily UK-based influencers, with an established network of contacts in these markets
• Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers
• Knowledge of paid social tactics such as boosting and whitelisting content
• Background in influencer seeding programs
• Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media
• Exceptional organisational and project management skills, with a keen attention to detail
• Sales experience is a plus
• Native-level proficiency in British English or fluency in British English is preferred

Benefits

• 20 paid holidays
• Generous parental leave for new parents
• Free/discounted Lovevery products