Senior Field Marketing Manager

USA (Remote)

$110K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end B2B field and event marketing for Fairmarkit, owning strategy, planning, and speaker programs.

  • Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
  • Top signal: 5+ years of B2B field or event marketing in enterprise SaaS or technology
  • Standout: AI-native planning and optimization using AI tools

Job Description

Drive end-to-end B2B field and event marketing for Fairmarkit, owning strategy, planning, and speaker programs.

  • Own the annual events calendar: selection, prioritization, and budget allocation across industry conferences, regional field events, and virtual programs
  • Partner with content and demand gen on event programming and messaging: you have a strong point of view on what procurement audiences actually find valuable, and you bring that into every agenda, speaker brief, and post-event touchpoint
  • Plan and execute Customer Advisory Boards and customer roundtables with Customer Success end-to-end, from invitations through post-event follow-up
  • Build and manage the speaking engagement pipeline: identify opportunities, coordinate submissions, and prep executives and customers for the stage
  • Drive pre- and post-event promotion with demand generation: email, social, content sequencing
  • Plan our annual event and 3-4 smaller, hosted Fairmarkit field events per year, including venue sourcing, vendor management, run-of-show, and attendee experience
  • Handle all logistics: registration, vendor contracts, swag ordering, booth operations, travel coordination
  • Use AI tools actively to streamline planning, personalize outreach, and move faster than a team twice your size; we’ll support with the tools you need!
  • Track event-attributed pipeline and report results to the Head of Revenue Marketing

Requirements

  • 5+ years of B2B field or event marketing experience in enterprise SaaS or technology
  • A track record running events at every scale, from intimate executive dinners to 10,000-person industry conferences
  • AI-native working habits
  • Experience coordinating speaking programs and working with executive stakeholders
  • Proficient with Marketo, Salesforce, ON24, or similar tools
  • Ability to travel up to 25–30% of the time

Preferred

  • Procurement or procuretech experience
  • Knowledge of SAP Ariba, Coupa, or Workday Sourcing

Benefits

  • Remote-first, flexible work
  • Competitive and equitable pay + equity
  • Strong benefits and wellness program
  • Work-from-home stipend
  • Real growth and development opportunities
  • Direct ownership and impact from day one
Fairmarkit logo

Fairmarkit

3.5 Glassdoor

Fairmarkit is an autonomous sourcing platform that helps organizations source more competitively at scale. Procurement teams use Fairmarkit’s AI and GenAI capabilities to manage 10x more events per FTE and uncover $40k in savings per buyer per week.

Founded in 2017
Boston, Massachusetts, USA
146 employees (13 in marketing)
54% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
116.8K
Traffic Source Mix
Search
32.3%
Direct
51.6%
Referral
9%
Social
2.6%
Paid
4.3%

Headcount Trend

Current headcount: ~147

Marketing Team

Marketing Team Size
8 (5% of company)

Funding

Total Funding
$77.5M
Last Raise
$35.6M
Series C, 4 years ago

Funding History

  • Sep 2022
    Series C • $35.6M
  • Dec 2020
    Series B • $30M
  • Oct 2019
    Series A • $11M

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