Responsibilities

• Field Marketing Strategy & Pipeline Ownership: Own the UK field marketing plan aligned to revenue targets across core and mid-market segments; Build integrated field campaigns that combine events, partner activity, ABM, and outbound support; Define clear pipeline targets and ROI expectations for all field programmes; Prioritise activity based on commercial impact, not volume or brand exposure.
• Events (End-to-End Commercial Ownership): Own the full lifecycle of events across: Tradeshow and exhibitions, Conferences and sponsored events, Owned events (roundtables, dinners, VIP experiences), Webinars and hybrid experiences.; Define success metrics upfront (pipeline, SQLs, revenue influence); Work with Sales on target account selection and attendee strategy; Ensure strong pre-event activation (outreach, booking meetings, partner alignment); Drive high-impact engagement on the day (not passive attendance); Own post-event follow-up strategy (sales enablement, nurture, conversion tracking).
• Partner & Channel Marketing Activation: Develop and execute joint campaigns with key partners (e.g. accountants, bureaus, tech partners); Design partner-led events and co-marketing activations; Support the growth of partner-sourced pipeline and revenue via in-person engagements; Align closely with the Partnerships team to activate high-value partner segments.
• Field & Outbound Campaign Support: Design and execute targeted field campaigns to support outbound sales motions; Lead creative and execution of direct mail, gifting, and account-based activations; Collaborate with Sales Development and Account Executives to increase conversion rates across key accounts; Use intent data and insights to prioritise accounts and personalise outreach.
• Sales Alignment & Revenue Impact: Act as a true partner to Sales—embedded in regional and segment strategies; Build joint plans with Sales leaders to support pipeline generation and deal acceleration; Ensure all activity supports clear commercial goals (pipeline, win rate, deal velocity); Track performance and continuously optimise based on revenue outcomes.
• Measurement, ROI & Optimisation: Define and report on key metrics including: Pipeline generated, Cost per opportunity, Pipeline-to-revenue conversion, Event ROI and payback period.; Build post-activation reviews with clear insights and recommendations; Continuously test and optimise field programmes to improve efficiency and impact.

Requirements

• 5–8+ years in B2B field marketing, demand generation, or regional marketing (ideally SaaS or tech)
• Proven track record of delivering pipeline and revenue through field programmes
• Experience working with Sales teams on account-based and outbound motions
• Strong commercial mindset with ability to prioritise high-impact activities
• Experience managing: Events (owned + third-party), Partner marketing / channel activation, Direct mail / ABM-style campaigns.
• Data-driven with strong understanding of marketing attribution and funnel metrics
• Excellent stakeholder management across Sales, Partnerships, and Marketing.

Benefits

• Work in a remote-first environment, giving you autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high-performing teammates who will challenge, support and inspire you.
• Own ESOP (Employee Share Options) in one of the world's fastest-growing technology companies.
• Comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Connect with colleagues from around the world at our Annual Global Gathering.